Consumer behavior multiple choice

Student ID: 22144192

Exam: 080544RR - Groundwork of the Text

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Questions 1 to 20: Select the best answer to each question. Note that a question and its answers may be split across a page break, so be sure that you have seen the entire question and all the answers before choosing an answer.

1. Which of the following concepts pertains to the discipline of psychology? A. Culture

B. Norms

C. Values

D. Motivation

2. E-commerce commenced in the A. 2010s.

B. 1980s.

C. 1990s.

D. 2000s.

3. Regarding the innovation of the self-driving car, what is predicted by the year 2020? A. Almost 10 percent of vehicle owners will replace their cars with access to an on-demand car fleet.

B. There will be 50 million self-driven vehicles on the road within the United States.

C. Almost 70 percent of American households will acquire semi-autonomous vehicles.

D. Almost 30 percent of American households will own a fully-autonomous vehicle.

4. A successful positioning strategy could be based on A. defendability.

B. uniqueness.

C. stability.

D. measurability.

5. The new marketing view that's known as the customer life cycle refers to A. the stages consumers pass through during their lifetime.

B. making a product that will last beyond the life expectancy of the buyer.

C. the creation and delivery of lifetime value to consumers during every interaction with the firm.

D. categories of products purchased by consumers as they pass through different life stages.

6. Which of the following is an example of the concentration targeting strategy? A. A retailer that sells gadgets for left-handed people only

B. A toy manufacturer that makes some toys for children and some for adults

C. A cruise line that advertises to families and singles

D. A tailor who individualizes each suit for each customer

7. A marketer is viewing the total market as a single large domain with no individual segments. Which targeting strategy is that marketer employing? A. Customization

B. Undifferentiated

C. Multisegment

D. Concentration

8. Which of the following statements about the pay gap between college graduates and everyone else in American society is true? A. It has widened over the years.

B. It has narrowed in recent years.

C. It has remained constant in recent years.

D. It has disappeared altogether.

9. The lower prices offered by e-commerce players versus those charged by traditional brick-and-mortar stores are made possible due to A. low overhead and operating costs and a wider variety of product offerings.

B. the virtual commercial environment and low overhead and operating costs.

C. the virtual commercial environment and a smaller variety of product offerings.

D. a wider variety of product offerings and the virtual commercial environment.

10. A resort employs _______ when it shifts the firm's target market from singles to families. A. customization

B. multisegmentation

C. undifferentiation

D. repositioning

11. What is the primary objective of shopping behavior? A. To acquire a good deal

B. To satisfy human needs and wants

C. To feel safe and secure

D. To improve one's physical appearance

12. Due to the overwhelming glut of information found on the Internet, the consumer decision-making process has become A. more fun.

B. easier than before.

C. less time consuming.

D. more complicated.

13. Due to its influence on the way a home operates, a family's decision to purchase a dog would most likely be a/an _______ decision. A. high-involvement

B. low-involvement

C. unnecessary

D. zero-involvement

14. A retailer who targets African Americans is using _______ segmentation. A. psychographic

B. geographic

C. demographic

D. geodemographic

15. The value of the dollar is tied to that of the euro. What does this mean? A. A stronger dollar raises the cost of goods the United States imports from overseas.

B. A weaker dollar raises the cost of goods the United States imports from overseas.

C. A weaker euro raises the cost of goods the United States imports from overseas.

D. A stronger euro lowers the cost of goods the United States imports from overseas.

16. When it comes to marketing, what should firms focus on? A. Raw materials

B. Customers

C. Selling skills

D. Patents

17. A magazine that publishes different editions for different regions of the country is implementing _______ segmentation. A. demographic

B. psychographic

C. geographic

D. geodemographic

18. How do semi- and fully-autonomous self-driving cars differ? A. Semi-autonomous vehicles emit fewer pollutants into the atmosphere than fully-autonomous ones.

B. Fully-autonomous vehicles can manage the full range of on-road scenarios.

C. Semi-autonomous vehicles require no intervention from a human driver.

D. Fully-autonomous vehicles are less energy efficient than semi-autonomous ones.

19. What three customer attributes are AIO inventories designed to reveal? A. Aspiration, inspiration, and orientation

B. Activities, interests, and opinions

C. Access, intuition, and ownership

End of exam

D. Age, involvement, and oversaturation

20. A manufacturer of houses designs each home to suit a specific customer's needs. That manufacturer is employing a/an _______ targeting strategy. A. multisegment

B. concentration

C. undifferentiated

D. customization