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Social Psychology

Chapter 12

EXPLORING PSYCHOLOGY

DAVID G. MYERS | C. NATHAN DEWALL

Chapter Overview

Social Thinking and Social Influence

Antisocial Relations

Prosocial Relations

Social Thinking and Social Influence (part 1)

Social thinking

Social psychology

Focus on social influences that explain why the same person acts differently in different situations

Attribution theory

Behavior of others explained by crediting either the situation or the person’s disposition

Fundamental attribution error

Tendency for observers, when analyzing others’ behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition

Social Thinking and Social Influence (part 2)

Factors that affect attributions

Culture

Whose behavior

Exceptions

Our deliberate, admirable actions are attributed to our own good reasons, not to the situation

With age, younger selves’ behaviors are attributed to our traits

Attributions matter

Attributions to a person’s disposition or to the situation have real consequences

Social Thinking and Social Influence (part 3)

Dispositional versus situational attributions: Should the 2015 slaughter of nine African-Americans attending a church Bible study in Charleston, South Carolina, be attributed to the shooter’s disposition?

Social Thinking and Social Influence (part 4)

Attitudes and actions

Attitudes affect actions

Attitude

Peripheral route persuasion

Central route persuasion

Actions affect attitudes

Food-in-the-door phenomenon

Social Thinking and Social Influence (part 5)

Attitudes and actions

Role playing affects attitudes

Role

Zimbardo’s prison study

Cognitive dissonance theory

Attitudes-follow-behavior principle

People can act themselves into a way of thinking as easily as they can think of themselves acting in a certain way

Social Thinking and Social Influence (part 7)

Social influences

Norms: Rules for expected and acceptable behavior

Influence and power of norms

Cultural influences

Culture: Behaviors, ideas, attitudes, values, and traditions shared by group of people and transmitted from one generation to next

Preservation of innovation; division of labor

Social Thinking and Social Influence (part 8)

Cultural influences

Adaptability in cultural variations

Among beliefs and values

In how children are nurtured; how dead are buried; which clothes are worn

Variation over time

Vary, change, evolve, and shape lives

Social Thinking and Social Influence (part 9)

Conformity

Complying with social pressures

Types of conformity

Suggestibility

Social contagion (chameleon effect)

Mood contagion

Natural mimicry

Enable ability to empathize

Mood linkage

Social Thinking and Social Influence (part 10)

Asch’s conformity experiments

Which of the three comparison lines is equal to the standard line?

What do you suppose most people would say after hearing five others say, “Line 3”?

More than one-third of the time, these “intelligent and well-meaning” college students were “willing to call white black” by going along with the group.

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Social Thinking and Social Influence (part 11)

Normative social influence: Conform to avoid rejection or to gain social approval

Informational social influence: Accept others’ opinions about reality

Is conformity good or bad?

Social Thinking and Social Influence (part 12)

Conformity is more likely when people:

Are made to feel incompetent or insecure

Are in a group with at least three people, especially a group in which everyone else agrees

Admire the group’s status and attractiveness

Have not made a prior commitment to any response

Know that others in the group will observe their behavior

Are from a culture that strongly encourages respect for social standards

Social Thinking and Social Influence (part 13)

In a repeat of the earlier experiment, 65 percent of the adult male “teachers” fully obeyed the experimenter’s commands to continue. They did so despite the “learner’s” earlier mention of a heart condition and despite hearing cries of protest after they administered what they thought were 150 volts and agonized protests after 330 volts. (Data from Milgram, 1974.)

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Social Thinking and Social Influence (part 14)

Conditions that influenced obedience (Milgram)

Person giving orders was close at hand and perceived to be a legitimate authority figure

Authority figure was supported by powerful or prestigious institution

Victim was depersonalized or at distance

No role models displayed defiance

Social Thinking and Social Influence (part 14)

What do social influence studies teach us about ourselves?

Strong social influences induce many people to conform to falsehoods or capitulate to cruelty

Great evils often grow out of compliance with lesser evils

After the first acts of compliance or resistance, attitudes begin to follow or justify the behavior

Minority influence is more likely when a position is held firmly

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Social Thinking and Social Influence (part 15)

Group behavior

Social facilitation (Triplett)

Social loafing

Deindividuation

Groupthink (Janis)

Mode of thinking that occurs when the desire for harmony in a decision-making group overrides realistic appraisal of the alternatives

See table 12.1 for additional information

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Social Thinking and Social Influence (part 16)

If a group is like-minded, discussion strengthens its prevailing opinions.

Talking over racial issues increased prejudice in a high-prejudice group of high school students and decreased it in a low-prejudice group.

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The Internet as Social Amplifier

The internet connects like-minded people

These connections can bring emotional healing

Online sharing can also strengthen social movements

Electronic communication and social networking can encourage people to isolate themselves from those with different opinions

On social media, we often share political content with like-minded others

Like-minded separation + conversation = group polarization

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Antisocial Relations (part 1)

Prejudice

Prejudgment; unjustifiable and usually negative attitude toward a group and its members

Components

Negative emotions

Stereotypes

Predisposition to discriminate

Antisocial Relations (part 2)

Explicit and implicit prejudice

Explicit: Clear awareness

Implicit: Unthinking response

Focus of implicit research studies

Testing for unconscious group associations

Considering unconscious patronization

Monitoring reflexive bodily responses

Antisocial Relations (part 3)

Targets of prejudice

Racial and ethnic prejudice

Overt interracial prejudice wanes; subtle prejudice lingers

Implicit Association Test findings

Perceptions

Antisocial Relations (part 4)

In experiments by Keith Payne (2006), people viewed (a) a White or Black face, instantly followed by (b) a flashed gun or hand tool, which was then followed by (c) a masking screen. Participants were more likely to misperceive a tool as a gun when it was preceded by a Black face rather than a White face.

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Antisocial Relations (part 5)

Targets of prejudice

Gender prejudice: Sharp decline of overt gender prejudice; implicit prejudice still exists

LGBTQ prejudice: Cultural variation, but explicit prejudice in most of the world; higher negative mental health consequences

Belief systems prejudice: Explicit prejudice; Muslims

Antisocial Relations (part 6)

Roots of prejudice

Social inequalities and divisions

Just-world phenomenon

Ingroup

Outgroup

Ingroup bias

Antisocial Relations (part 7)

Roots of prejudice

Negative emotions

Scapegoat theory and research evidence

Economically frustrated people tend to express heightened prejudice

Experiments that create temporary frustration intensify prejudice

Schadenfreude

Antisocial Relations (part 8)

Roots of prejudice

Cognitive shortcuts

Categorization by gender, ethnicity, race, age, and other factors may lead to stereotype

Outgroup homogeneity

Other-race effect (cross-race effect/own-race bias)

Categorizing Mixed-Race People

When New Zealanders quickly classified 104 photos by race, those of European descent more often than those of Chinese descent classified the ambiguous middle two photos as Chinese (Halberstadt et al., 2011).

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Antisocial Relations (part 9)

Roots of prejudice

Remembering vivid cases: Availability heuristic

Victim blaming: Hindsight bias

Vivid Cases Feed Stereotypes

Global terrorism has created, in many minds, an exaggerated stereotype of Muslims as terrorism-prone. Actually, reported a U.S. National Research Council panel on terrorism, when offering this inexact illustration, most terrorists are not Muslim and “the vast majority of Islamic people have no connection with and do not sympathize with terrorism” (Smelser & Mitchell, 2002).

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Antisocial Relations (part 10)

Aggression

Any physical or verbal behavior intended to harm someone, whether done out of hostility or as a calculated means to an end

Emerges from the interaction of biology and experience

Antisocial Relations (part 11)

Biology of aggression

Genetic influences

Twin studies

Genetic markers (Y chromosome; monoamine oxidase [MAO])

Neural influences

Animal and human brains have neural systems that, given provocation, will either inhibit or facilitate aggression (amygdala; frontal lobes)

Biochemical influences

Hormones (testosterone)

Alcohol

Antisocial Relations (part 12)

Psychological and social-cultural factors in aggression

Aversive events

Frustration–aggression principle

Reinforcement and modeling

Differences in how cultures model, reinforce, and evoke violent tendencies

Media models for violence

Television, films, music, video games, and internet

Social scripts

Antisocial Relations (part 13)

Biopsychosocial Understanding of Aggression

Because many factors contribute to aggressive behavior, there are many ways to change such behavior, including learning anger management and communication skills, and avoiding violent media and video games.

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Antisocial Relations (part 14)

Do violent video games teach social scripts for violence ?

Which evidence supports your answer?

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Prosocial Relations (part 1)

Attraction

Psychology of attraction

Proximity and mere exposure effect

Modern matchmaking

Online matchmaking

Speed dating

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Prosocial Relations (part 2)

Attraction

Physical attractiveness

Predicts dating frequency and feeling of popularity

Affects initial personality impressions

Is unrelated to self-esteem and happiness

Is influenced by culture

Similarity

Influences the likelihood that a relationship will endure

Reward theory of attraction

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Prosocial Relations (part 3)

Romantic love

Passionate love

Aroused state of intense positive absorption in another, usually present at the beginning of a romantic relationship

Two-factor theory of emotion

Two ingredients of emotion: Physical arousal plus cognitive appraisal

Arousal from any source can enhance one emotion or another, depending on how arousal is interpreted or labeled

Prosocial Relations (part 4)

Romantic love

Companionate love

Deep, affectionate attachment; adaptive value

Testosterone, dopamine, and adrenaline levels subside; oxytocin remains

Equity

Self-disclosure

Self-disclosing intimacy + mutually supportive equity = enduring companionate love

Prosocial Relations (part 5)

Altruism

Unselfish concern for the welfare of others

Bystander intervention

Situational factor influence: Presence of others

The Decision -Making Process for Bystander Intervention

Before helping, one must first notice an emergency, then correctly interpret it, and then feel responsible. (Adapted from Darley & Latane, 1968b.)

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Prosocial Relations (part 6)

Responses to a simulated emergency

When people thought they alone heard the calls for help from a person they believed to be having an epileptic seizure, they usually helped.

When they thought four others were also hearing the calls, fewer than one-third responded. (Data from Darley & Latane, 1968a.)

Prosocial Relations (part 7)

Bystander intervention

Helping someone depends on the characteristics of the person, situation, and internal state

What contributes to the likelihood that a person will help another in need?

The odds of helping are highest in the following situations:

• The person appears to need and deserve help.

• The person is in some way similar to us.

• The person is a woman.

• We have just observed someone else being helpful.

• We are not in a hurry.

• We are in a small town or rural area.

• We are feeling guilty.

• We are focused on others and not preoccupied.

• We are in a good mood.

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So…

Happiness breeds helpfulness and

Helpfulness breeds happiness

Prosocial Relations (part 8)

From conflict to peace

Conflict

Involves perceived incompatibility of actions, goals, or ideas

May create either a positive change or a destructive process

Prosocial Relations (part 9)

From conflict to peace

Social traps

Involve the right to pursue personal well-being versus responsibility for the well-being of all

Mitigated with effective regulations, communication, and awareness

Enemy perceptions

Mirror-image perceptions

Self-fulfilling prophecies

Prosocial Relations (part 10)

How can we make peace?

Contact

Cooperation

Sherif: Superordinate goals

Communication

Third-party mediator; win-win orientation

Conciliation

Osgood: Graduated and reciprocated initiatives in tension-reduction (GRIT)