my business idea

Shopify Basics Badge – Individual Assignment 4 (Total 25%)

In this assignment, each student will

• Come up with a business idea using the Value Proposition Canvas (VPC) and Business Model

Canvas(BMC).

• Write a document that explains the VPC and BMC for their business idea. Each section of

the VPC and BMC must be explained. A clear connection between VPC and BMC must be

demonstrated in the document. Consider the learnings from the Week 1 Discussion Post of

VPC/BMC to guide your paper. See document “My Business Idea Part 1 – Bringing it to Life

using Shopify”.

• Using Shopify to create their own e-commerce store with minimum of 7 products, grouped

in at least two collections (categories) as set out in the business idea document. (15%)

• Marking rubrics for the Shopify e-commerce site is shown below in the document.

• Upon completion of the assignment, the student must complete this survey to receive https://factory.cancred.ca/c/earnablebadge/QLCSLOaA8CLaDRV/apply

Each student who receives at least 65% on the assignment, will receive Shopify Basics badge

for the pre-launch setup of an online Shopify store. This badge gives the students

experience in building an appealing store catalogue, customizing their website, and creating

additional website content. The store is not launched to the public and each student

performance will be evaluated through the following elements:

(The badge that you will earn)

• Products

• Homepage and Theme

• Additional Website Content

Please click on the sign-up link on the Moodle to register and start your store – You will need to

have a name of store, but it can be changed later.

Getting Started:

To start, you must you this link otherwise Shopify cannot grant the badge.

https://www.shopify.com/?ref=open-learning-student-stores-3&utm_campaign=UCW-

ECOM-21

Assessment and Grading:

To qualify for the Shopify Basic Badge; students must meet or exceed the standard as defined

in the rubric posted on the Moodle.

Making the Student’s Admin Configuration:

Please make me a member of your staff with full access permissions, as described in this

section:

https://help.shopify.com/en/manual/your-account/staff-accounts/create-staff-accounts

Browsers:

Browsers supported by Shopify include:

• Google Chrome

• Mozilla Firefox

• Microsoft Edge

• Opera

• Apple Safari for iOS

• Google Chrome for Android

Regulated products:

Please do not add regulated products of any kind to your store, or even mention such products

in your store name. Please refer to the Terms of Service for Shopify:

https://www.shopify.com/legal/terms and their Acceptable Use Policy here:

https://www.shopify.com/legal/aup. Stores that fail to comply with Acceptable Use Policy will

be automatically frozen.

For access to royalty free images that can be used to create simulated products go to:

https://burst.shopify.com/

Here is a sample of restricted products in US: https://www.shopify.com/legal/aup-

definitions#RestrictedItems.

When asked to pick a plan:

Students should ignore any emails that ask them to choose a plan. Merchants using free trials

of various kinds are repeatedly encouraged to pick a plan, both through in-Admin messaging

and emails. Students on the Open Learning program don’t need to do this.

Additional Resources:

Webinars

Watch or join one of the startup webinars at https://help.shopify.com/en/webinars

Help documentation:

The Shopify Help Center at https://help.shopify.com explains every aspect of the Shopify

admin.

We suggest you start with:

• https://help.shopify.com/en/manual/intro-to-shopify/shopify-admin

• https://help.shopify.com/en/manual/intro-to-shopify/initial-setup

Videos:

If you prefer videos, here is Shopify’s Youtube channel: https://www.youtube.com/channel/UCSG_dVp-hi_hWP-Z7DlpRgQ

Shopify Blog:

Shopify publishes regular blog posts on a wide variety of topics:

https://www.shopify.ca/blog/topics

Getting Help:

There is no charge for using the Support team at Shopify. If you can’t find the answer you need

through searching the documentation or online resources then reach out to help team at

https://help.shopify.com/en/questions and they will direct you to the right place.

Shopify Seller badge rubric Open Learning at Shopify

Shopify Seller badge 2

Shopify Seller - Visual appeal 3

Shopify Seller - Site features 4

Shopify Seller - Simulated sales 5

Shopify Seller - Experience summary survey 6

Using, sharing, and modifying Shopify Open Learning materials 8

This work is licensed under a Creative Commons ​Attribution 4.0 International​ License. Updated 8 January 2021 1

Shopify Seller badge rubric Open Learning at Shopify

Shopify Seller badge This badge enables students to experience making online sales without financial risk. They configure all necessary settings, and create discounts

as customer incentives. They then place their payment gateway in test mode, and make artificial sales to peers, using the guidance and test

credit cards numbers provided in the Shopify Help Center. Teachers can evaluate how students handle orders, and can also generate customer

relationship issues such as post-sale changes to orders, or customer complaints. No money changes hands, and the store is not launched to the

public.

Students may work towards this badge individually or on a group store.

In consultation with Shopify, this rubric was originally developed by Pam Bovey Armstrong & Polina Buchan from St. Lawrence College, Kingston,

ON.

There are four elements to this rubric:

● Visual appeal

● Site features

● Simulated sales

● Experience summary survey

Students must meet or exceed the standard for their store to qualify for a Shopify Seller badge.

This work is licensed under a Creative Commons ​Attribution 4.0 International​ License. Updated 8 January 2021 2

Shopify Seller badge rubric Open Learning at Shopify

Shopify Seller - Visual appeal

This work is licensed under a Creative Commons ​Attribution 4.0 International​ License. Updated 8 January 2021 3

Below standard Partially meets standard

Meets standard

Above standard Comments & score

Store 1-2 points

2-3 points

3-4 points

5-6 points (1 bonus point available)

Build on your store to add overall visual appeal. Consider making changes to:

● Published theme

● Colours and fonts

● Images

● Supporting text

● Menus and navigation, etc.

Limited use of theme options and colours. Few quality visuals. Limited written content. Overall look is not unified. Limited navigation.

Some of the theme options have been used. Colour is included with some visuals and written content. Overall look is starting to show promise, and there is some navigation.

Detailed use of theme options and colour. Strong visuals and written content to support products. Overall look is unified and strong. Navigation is clear and easy to use.

All requirements are met and exceeded.

/5

Shopify Seller badge rubric Open Learning at Shopify

Shopify Seller - Site features

This work is licensed under a Creative Commons ​Attribution 4.0 International​ License. Updated 8 January 2021 4

Below standard Partially meets standard

Meets standard

Above standard Comments & score

Store 1-2 points

2-3 points

3-4 points

5-6 points (1 bonus point available)

Set up one or more payment methods. Configure shipping settings. Add product weights. Add packaging information. Create Terms of Service using the Shopify ToS generator. Add a Gift Card product. Create a discount and promote it on your store.

Missing one of more of the required site features.

Required site features are included, but are executed in an incomplete, incorrect or ineffective way.

All the required features are executed, consistent with instructions and Shopify best practices as described on the Help Center.

All requirements are met and exceeded.

/5

Shopify Seller badge rubric Open Learning at Shopify

Shopify Seller - Simulated sales

This work is licensed under a Creative Commons ​Attribution 4.0 International​ License. Updated 8 January 2021 5

Below standard Partially meets standard

Meets standard

Above standard Comments & score

Store 1-4 points 4-6 points 6-8 points 9-10 points

Process simulated customer transactions placed as test orders. In test mode, handle a request for a change to an order that has already been placed (submit response/evidence as an order note). In test mode, respond to a customer complaint, and process a refund (submit response/evidence as an order note).

Many unprocessed transactions remain at the end of the simulation. Order not edited following change request from customer. Complaint not addressed, refund not processed.

One or more transactions remain unprocessed at the end of the simulation. One or more transaction issues remain unresolved. Notes in order timelines are unclear or missing.

All transactions are processed. All change requests and complaints are handled.

All requirements are met (9) or exceeded (10).

/10

Shopify Seller badge rubric Open Learning at Shopify

Shopify Seller - Experience summary survey

Candidates for this badge must submit the following survey:

https://factory.cancred.ca/c/earnablebadge/QLCSLOaA8CLaDRV/apply

Note that Students who do not submit the survey will not receive a badge, regardless of their scores.

This work is licensed under a Creative Commons ​Attribution 4.0 International​ License. Updated 8 January 2021 6

Shopify Seller badge rubric Open Learning at Shopify

This work is licensed under a Creative Commons ​Attribution 4.0 International​ License. Updated 8 January 2021 7

Shopify Seller badge rubric Open Learning at Shopify

Using, sharing, and modifying Shopify Open Learning materials

All Shopify Open Learning materials, including this document, are licensed under a ​Creative Commons Attribution 4.0 International License​. You can view a copy of the licence here: ​https://creativecommons.org/licenses/by/4.0/​.

You are free to:

● Share — copy and redistribute the material in any medium or format.

● Adapt — remix, transform, and build upon the material for any purpose, even commercially.

Please use the following citation when referring to this work:

“Shopify Seller badge rubric” by ​Shopify​ is licensed under ​CC BY 4.0​.

This work is licensed under a Creative Commons ​Attribution 4.0 International​ License. Updated 8 January 2021 8