assignment

Identify one current struggling consumer product.

Access Library business data bases. Research "rebranding strategy."

In a paper of 850-1,100 words, present a rebranding strategy for the product, including the following:

1. A new name

2. Changes in packaging

3. The price point

4. Product position

5. Advertising strategy

6. A distribution method

7. Improvements in design or quality

Prepare this assignment according to the guidelines found in the APA Style Guide,