MT460 Unit 7 assignment

Round 2 - 2020 Sim ID Z79546_8

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $24,467 $66,166 $50,225 $78,915 $45,702 $50,223 $52,616

Profit ($1,150) $5,535 $3,945 $7,983 $3,781 $3,486 $3,930

Contribution Margin

29.5% 27.6% 27.7% 29.8% 29.2% 28.4% 28.7%

Emergency Loan $19,811 $0 $0 $0 $0 $0 $0

Stock Price $1.00 $21.99 $18.40 $28.60 $17.08 $19.61 $17.78

Market Share 7.8% 21.0% 15.9% 25.0% 14.5% 15.9% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 5.8 Size 14.2

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 8.8 Size 11.2

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

S iz

e

0 2 4 6 8 10 12 14 16 18 20 0

2

4

6

8

10

12

14

16

18

20

Product List

Name Pfmn. Size Reliability Age Revision Date

Able 8 13.1 18500 1.8 9-Aug-2020

Baker 6.5 14.1 19800 2.1 8-Mar-2020

Bold 7.1 11.7 22400 0.6 15-May-2020

Cake 5.7 14.2 17000 3.3 19-Jan-2020

Cent - - - - 7-May-2021

Daze 6.6 13.6 19500 2.1 22-Apr-2020

Dabble 8 12.4 22000 0.6 11-May-2020

Eat 6 14.4 16500 3.3 15-Jan-2020

East - - - - 16-Mar-2021

Fast 8.5 11.6 22000 1.7 14-Oct-2020

Feast - - - - 23-May-2021

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $42.00 216 200 No $900 19% $900 57% 3

Baker $33.40 1,207 1,395 Yes $1,350 43% $1,350 77% 22

Bold $42.35 32 45 Yes $550 43% $550 33% 1

Cake $28.95 1,511 1,421 Yes $925 29% $925 56% 20

Daze $35.00 1,226 1,264 Yes $1,450 48% $1,450 83% 19

Eat $29.30 1,364 1,267 No $875 28% $875 54% 18

Fast $38.50 541 507 No $1,275 28% $1,500 85% 1

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 5.8 Size 14.2 9%

Demand Information

Market Size 6,098

Units Sold 6,098

Growth Rate 10%

Market Share

Andrews (3.5%) Baldwin (20.3%) Chester (24.8%) Digby (20.1%) Erie (22.4%) Ferris (8.9%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $42.00 366 328 No $900 30% $900 57% 9

Baker $33.40 377 438 Yes $1,350 47% $1,350 77% 11

Bold $42.35 280 393 Yes $550 47% $550 33% 20

Cake $28.95 224 202 Yes $925 30% $925 56% 5

Daze $35.00 467 460 Yes $1,450 53% $1,450 83% 12

Dabble $45.00 437 427 No $750 53% $750 39% 21

Eat $29.30 195 175 No $875 28% $875 54% 4

Fast $38.50 763 687 No $1,275 38% $1,500 85% 30

High Tech Segment

Buying Criteria Importance

Positioning Performance 8.8 Size 11.2 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 3,110

Units Sold 3,110

Growth Rate 20%

Market Share

Andrews (11.8%) Baldwin (21.2%) Chester (7.2%) Digby (29%) Erie (6.3%) Ferris (24.5%)

Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment

Price Material

Cost Labor Cost

Contribution Margin

Units Produced

Inventory Automation Next Round

Capacity Next Round

Plant Utilization

Able High Tech $42.00 $14.90 $8.69 29.5% 1,015 990 3.5 1,050 114%

Baker Low Tech $33.40 $12.64 $11.48 25.9% 1,584 0 3.1 1,200 200%

Bold High Tech $42.35 $16.60 $10.90 34.1% 313 0 3.5 400 200%

Cake Low Tech $28.95 $10.83 $9.11 27.7% 1,591 0 4.7 1,000 200%

Cent - - - - - - - 4.0 200 -

Daze Low Tech $35.00 $13.15 $11.62 27.5% 1,683 0 3.7 1,200 200%

Dabble High Tech $45.00 $16.61 $11.33 36.8% 446 9 3.2 500 143%

Eat Low Tech $29.30 $10.80 $8.98 29.2% 1,493 42 4.7 900 188%

East - - - - - - - 4.0 250 -

Fast High Tech $38.50 $17.96 $10.35 28.4% 1,337 130 3.5 1,000 159%

Feast - - - - - - - 3.0 350 -

Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement

Andrews Baldwin Chester Digby Erie Ferris

Sales $24,467 $66,166 $50,225 $78,915 $45,702 $50,223

Variable Costs $17,242 $47,920 $36,290 $55,381 $32,373 $35,953

Fixed Costs $4,482 $7,403 $5,611 $8,614 $5,291 $6,800

Other $181 $245 $263 $267 $269 $220

Interest $4,331 $1,909 $1,868 $2,120 $1,834 $1,777

Taxes ($619) $3,041 $2,167 $4,386 $2,077 $1,916

Profit Sharing $0 $113 $81 $163 $77 $71

Net Profit ($1,150) $5,535 $3,945 $7,983 $3,781 $3,486

Cash Flow

Andrews Baldwin Chester Digby Erie Ferris

Cash from Operating ($9,937) $7,213 $8,666 $9,622 $6,761 $3,833

Cash From Investing ($4,800) ($10,360) ($9,360) ($12,480) ($7,980) ($9,300)

Cash from Financing $14,756 $7,689 $7,544 $10,059 $7,205 $8,374

Net Change in Cash $19 $4,541 $6,850 $7,202 $5,986 $2,907

Starting Cash Position

$0 $13,760 $8,846 $12,176 $8,945 $8,287

Closing Cash Position

$0 $18,301 $15,696 $19,377 $14,931 $11,194

Balance Sheet

Andrews Baldwin Chester Digby Erie Ferris

Current Assets $26,348 $23,740 $19,824 $26,128 $19,554 $18,854

Fixed Assets $16,840 $21,827 $21,424 $25,335 $20,209 $19,033

Total Assets $43,188 $45,566 $41,248 $51,463 $39,763 $37,887

Current Liabilities $23,581 $11,293 $9,056 $13,809 $8,282 $11,511

Long-Term Liabilities $7,733 $10,630 $10,812 $11,149 $10,793 $8,132

Total Liabilities $31,314 $21,923 $19,868 $24,958 $19,075 $19,643

Total Equity $11,874 $23,644 $21,381 $26,505 $20,689 $18,244

Total Liabilities & Equity

$43,188 $45,566 $41,248 $51,463 $39,763 $37,887

Product Financials

Able Total

Sales $24,467 $24,467

Variable Cost $17,242 $17,242

Able Total

Fixed Cost $4,482 $4,482

Net Margin $2,743 $2,743

Other (Fees, Writeoffs) $181

Interest $4,331

Taxes ($619)

Profit Sharing $0

Net Profit ($1,150)