Marketing Research 10

Unit 10 [MT355]

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Unit 10 Assignment: Global Marketing Research - Collaboration and Competition

In this Assignment, you will be assessed based on the following outcome: MT355-6: Understand competitiveness and collaboration in a global economy.

In this Assignment, you will describe how firms use marketing research to compete and collaborate in the global economy.

Marketers engaged in conducting global research must be cognizant of the many factors that can positively or adversely affect an organization, such as cultural, social, economic, competitive,

technological, political, and legal environmental conditions. Building and maintaining awareness of the global market conditions requires great effort and diligence in order to minimize risk and maximize profit potential for an organization. Developing communications channels, being aware of

cultural nuances, and competitive forces can impact the success of a marketing effort that is invested in the global marketing environment. As a marketing researcher, you must develop a keen awareness for the global marketing environment to protect and improve organizational interests.

Directions for Completing this Assignment: To complete this Assignment, you will use the Random Scenario Generator (RSG) to select a

business issue, industry, and region of the United States. (Reminder: You will be prompted to select 1 of the 3 options for each of the variables. Once you have selected from each variable category, the resulting scenario is to be the basis for your work on this Assignment. Each student’s scenario will be

documented.) Next, you will research for a scholarly article on research conducted on your business issue and

industry relative to markets outside of the United States. You may request an article from the Purdue Global Library.

You will prepare a compare and contrast paper discussing how global market research compares to U.S. market research. Your paper must be a minimum of 750-words (3-4 pages, in addition to the title, reference, and appendix pages), using APA 6th edition style and format, in 12-pt font, and

double-spaced. Address the following topic areas in your paper:

 Describe the purpose of the global marketing research described in the article.

 Identify at least two key points of global marketing research from the article that may differ from

research conducted in the United States.

 Provide a review of the data that was collected.

 Provide a review of the data analysis in comparison to what might be found in the United States.

 Explain the competitive environment in relation to the marketing research.

 Identify at least three key points which affect a competitive environment in the article.

 Describe how economics plays a role in global marketing research as compared to only United

States research.

 Describe how social behavior plays a differing role in global marketing research.

 Describe how culture plays a differing role in global marketing research.

 Be sure you demonstrate critical thinking and provide facts.

Review this tutorial on Searching for Information in the Library.

Unit 10 [MT355]

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Directions for Submitting Your Assignment

Review the grading rubric below before beginning this Assignment. For additional help with writing

compare and contrast essays, and APA 6th edition formatting, please visit the Writing Resources accessed through the Academic Success Center within the Academic Tools area of the course. Compose your Assignment as a Microsoft® Word® document and save it with your first name initial

and last name (Example: JDeem-MT355 Assignment-Unit 10.docx). Submit your file by selecting the Unit 10 Assignment Dropbox by the end of the unit.

MT355 Unit 10 Assignment: Global Marketing Research - Collaboration

and Competition

Possible

Points

Points

Earned

Content, Focus, Use of Text/Outside Sources

Described the purpose of the global marketing research. 5

Identified at least two key points of global marketing research from the article that may differ from research conducted in the United States.

5

Provided a review of the data that was collected. 5

Provided a review of the data analysis in comparison to what might be found in the United States.

5

Explained the competitive environment in relation to the marketing research. 10

Contrasted how economics plays a role in global marketing research as

compared to only United States research.

10

Presented three key points from the article on competitive environments. 5

Describe how social behavior plays a differing role in global marketing research.

5

Describe how culture plays a differing role in global marketing research. 5

Critical thinking is evident in addition to providing facts. 5

Clarity / Organization You are expected to meet the following requirements with ease in a 300 level course. Penalties will be calculated as a percentage up to 50% of the grade and will apply if the following criteria are not met.

Applied compare and contrast writing style. Writing style, grammar, and APA 6th edition formatting.

Applied proper APA 6th edition formatting style; including in-text citations, title page, and reference page.

No spelling and grammatical mistakes.

Used appropriate language related to the strategy theories, concepts, and principles learned.

Professional use of abbreviations and acronyms.

Unit 10 [MT355]

Page 3 of 3

MT355 Unit 10 Assignment: Global Marketing Research - Collaboration and Competition

Possible Points

Points Earned

Total Gross Assignment Score: 60

Late Penalty (-10% 1 week late, -20% for over one week. Prior approval for any projects later than 2 weeks.)

Total