Raw Materials Assessment

Personal Raw Materials Assessment Assignment

MAR 6805 – MSM 2020

As explained in the PDF reading “Start the Marketing Yourself Process by Assessing Your Raw

Materials,” a thorough assessment of your personal raw materials will help you build your

professional brand.

For this assignment, you will need to conduct an evaluation of your own personal raw materials

with respect to the following six categories (each of which is explained in detail in the assigned

reading):

1. Strengths (or what you’re already good at) 2. Potential Strengths (or what you think you could possibly be good at with practice) 3. Faults or Bad Habits 4. Motivators (interests, desires, etc.) 5. Your “Personality” 6. Core Values (or what’s important to you)

After conducting your self-assessment, write up your results using the following format:

1. Cover Page: Name, Assignment Title, Date

2. Introduction: Discuss the purpose for your raw materials self-assessment. How will this help you build your professional brand, make connections, and achieve your view of

success?

3. Raw Materials: For each of the six categories, please explain the following (you must write at least one paragraph for each of these three parts for each one of the six categories):

a. How did you conduct your self-assessment for that particular raw materials category? Use at least one online assessment for the Strengths category and at least

one online assessment for the Personality category. You may use other online

assessments for other categories if you wish. For each of the six categories, you

should seek feedback from family members, friends, co-workers, supervisors, and/or

employees, etc. in order to gain knowledge from different perspectives.

b. What are your resulting findings? In other words, what are your strengths? …your potential strengths? …your faults or bad habits? Etc. Be sure to describe each trait

or aspect as it applies to you. (Merely listing a few adjectives is definitely not “A”

or “B” work.) Was there consensus or disparities across your sources? Why do you

think that’s the case?

c. What insights about yourself did you learn from the self-assessment for that particular raw materials category? Also, what do you think about the feedback that

you received from other people and from the online tools? Was there anything

unexpected?

4. Synthesis: Provide an overall summary of your raw materials. Then—this is very important—synthesize the results for all of the categories. Consider the balance between the

positives and the negatives. Consider how certain traits or attributes might complement or

might compete with others. Consider whether certain traits (either initially seen as positive

or negative) might coincide with or perhaps might conflict with your discovery of your core

values. This synthesis is a critical element in tying all of your assessment work together. It

will help you drive your plans to market your professional brand as we move forward. Be

sure to put significant effort into this section.

5. Post-Assessment Reflection: After you have assessed your raw materials and synthesized your findings, discuss the following:

a. Consider how your current raw materials affect how others perceive your personal/professional brand.

b. Consider what changes in your raw materials would enhance various aspects of your personal/professional brand.

c. Strategize what you could do to start the behavioral change process, maintain that process, and achieve the desired changes.

Assignment Submission Instructions

Submit the final assignment as a PDF file with Times New Roman 12-point font, single-spaced

(with spacing between sections and/or paragraphs as desired), appropriate headings and

subheadings, and page numbering.

Grading Criteria:

 Directions were followed (including formatting)

 The use of online assessments as instructed

 The use of other people’s feedback as instructed

 Thoroughness in the self-evaluation of each category

 A sensible and comprehensive synthesis

 If used, charts, graphs, figures, and/or bullet points are used appropriately

 Proper grammar, spelling, and punctuation

 Proper formatting, appropriate page length to complete the assignment

 No plagiarism, copying, or cheating

 Note that “A” grades are reserved for “outstanding” work, not for work that only meets or even somewhat exceeds minimum requirements.