Tyson Foods Strategic Marketing plan

Company/Product Name

(Ex. Ford/Focus)

Criteria 1: Annual Revenue

(Billion Dollars)

Criteria 2: Sales Growth (%)

Criteria 3: Number of

Employees

The Coca-Cola Company

33

11.41

80k

Mondelez International, Inc.

26

2.76

79k

Archer-Daniels-Midland Company

64

0.47

39k

Tyson Foods, Inc.

47

8.95

141k

Competitive Positions*

Company/Product

Basis for Position (e.g. product leadership, cost leadership, innovation, core competencies, etc.)

Market Leader

Archer-Daniels-Midland Company

Strong operational capabilities: Archer-Daniels-Midland (ADM) forges every link in the food chain from field to processing to store. ADM also has a solid global transportation network (Hoovers, 2021).

Market Challenger

Tyson Foods, Inc.

Global Customer base: Tyson Foods serves a strong and wide clientele ranging from wholesalers, retailers, restaurants and institutional customers such as schools and hospitals catering in more than 145 countries (Hoovers, 2021)

Market Follower

The Coca-Cola Company

Billion Dollar Brands: Coca-Cola is a leading beverage company serving consumers worldwide. The company has over 500 brands in its portfolio comprising 21 billion-dollar brands, which strengthen and enable it to launch new products and facilitate its foray into new markets (Hoovers, 2021)

Market Nicher

Mondelez International, Inc.

Manufacturing Network: An efficient manufacturing network strengthens the company’s operational efficiency. It also helps the company gain operational synergy and enables it to efficiently serve its consumers (Hoovers, 2021)