Pre-Recorded Sales Presentation Assignment

(NEW 2016) MRKT 3050 BS in Marketing PO #2 Exceeds Criteria Meets Criteria Approaching Criteria Does Not Meet

Minimum Criteria

Physical appearance Presenter was neat, well, groomed, and dressed in a manner appropriate to the audience

Presenter was neatly dressed but elements of their outfit or grooming were inconsistent with the presentation message

Presenter's appearance was inconsistent with the nature of the presentation but not to the extent that it detracted from the presentation

Presenter's appearance was inconsistent with the nature of the presentation to the extent that it detracted from the presentation

Standards BS in Marketing (P) Outcome Set

Learning Objective: Outcome Outcome: Outcome 2 Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods required in the marketing industry.

Strength and Body Language

Presenter projected a calm and confident tone with enough force that it could be heard equally from all parts of the room

Presented projected a calm and confident tone but not forcefully enough to be heard throughout the room

Presenter displayed visible discomfort and a lack of confidence which detracted to their message. Projection die not reach the entire room.

The presenter's voice lacked confidence and was very hard to hear from anywhere but right in front of the presenter

Standards BS in Marketing (P) Outcome Set

Learning Objective: Outcome Outcome: Outcome 2 Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods required in the marketing industry.

Clarity and organization of message

The message was cons ice, compelling, logically organized, and intuitively easy to follow

Message was compelling and well organized but at times went longer than necessary

Message was compelling but somewhat disorganized and hard to follow.

Message failed to compel and was to disorganized to be easily followed

Standards BS in Marketing (P) Outcome Set

Learning Objective: Outcome Outcome: Outcome 2 Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods required in the marketing industry.

Call to action/sense of urgency

Presentation was so compelling that the audience would have been nearly likely to take immediate action

Presentation would likely have compelled the audience to action but only with follow up

Presentation would not have likely compelled the audience to take action

Presentation would more than likely caused the audience to react negatively or take opposing action

Standards BS in Marketing (P) Outcome Set

Learning Objective: Outcome Outcome: Outcome 2 Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods required in the marketing industry.

Length Presentation filled the allotted time without rushing and leaving sufficient time for audience to response

Presentation filled the time but felt rushed at time with insufficient time for the audience to respond

Presentation was significantly under or over the allotted time but not to a degree that diminished the message

Presentation was significantly under or over the allotted time to the point that it diminished the message

Standards BS in Marketing (P) Outcome Set

Learning Objective: Outcome Outcome: Outcome 2 Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods required in the marketing industry.

Quality of visual materials

Visual materials were clear, compelling, and entirely supportive of the key message

Visual materials were clear and consistent with the message but not strongly compelling

Visual material were unclear, of poor quality, and/or inconsistent with the key message

Visual materials were not used or detracted from the key message

Standards BS in Marketing (P) Outcome Set

Learning Objective: Outcome Outcome: Outcome 2 Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods required in the marketing industry.