Asessment 1B 600 words

MRKT20052

Term 1 2019

Assessment 1: Portfolio article analysis

Weight: 20%

Length: 600 words (max) for each submission

Weeks due: Week 4 and 6

Due dates and times: • Assessment 1a: 05th April (Friday) 11:45PM AEST • Assessment 1b: 26th April (Friday) 11:45PM AEST

Assessment task:

For this assessment, each student will be analysing two news articles for tutorial discussion and submission on two separate weeks. The emphasis is on identifying the marketing implications for the events or incidents described in the article.

Select an article published online (in any Australian newspaper) in the last couple of weeks before the submission deadline. For week 4 submission, please choose an article that has been published online between 18th March and 31st March, 2019. For week 6 submission, please choose an article published online between 8th April and 19th April, 2019. All submissions must contain a copy of the full article (in pdf) as an attachment. You should also reference the article in the main submission document with the correct URL in the reference section.

Prepare a write-up (in .doc or .docx format) of maximum of 600 words for online submission. The write-up should address the following three questions:

 What are the key issues illustrated in the article?

 Who are the important stakeholders?

 What are the implications of these issues from the marketing perspective and how will these impact (positively or negatively) the stakeholders?

Each article submission is worth 10% for a total of 20% mark for the unit. Weeks 1 and 2 have been allocated for discussion on sample articles. These sessions are designed to assist in the preparation for the weeks 4 and 6 submissions.

Be prepared to discuss your analysis of the article in the tutorial classes in weeks 4 and 6. Your tutor will take note of the participants in class. Distance/online/flex students will discuss their analysis of articles 1 and 2 in the allocated Moodle discussion forum in weeks 4 and 6, respectively.

Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issue although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.

Assessment criteria:

• Descriptive text (5%) • Reflective analysis (85%) • Writing style (10%)

See Moodle for detailed marking rubric for assessment 1. Each article will be graded out of 100% and reduced to a mark out of 10 (2 x 10 marks = 20 marks for each assessment).

Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for every 100 words over the allowed 600 words limit)

Penalties apply for late submission (5% mark will be deducted from the total mark per day unless an approved extension has been granted).

Submission checklist for Assessment 1a and 1b:

• Cover page with student name and ID (use the cover page provided in Moodle) • 1.5 line spacing and 12 size font in Times New Roman • Maximum of 600 words for each article • Submitted in .doc or .docx format