WEEK 7 DISCUSSION

Marketing Plan

Being a pure beverage manufacturer, which has specialized in non-organic products in conjunction with other healthy drinks, 21 ForEver company is now planning to take over the New York entire market by a storm. The major focus of the company is on the youth population within and in the outskirts of New York. The company chose to shift their headquarters to the heart of New York state due to the variation in population from their previous stations. In addition, there are more opportunities in New York when compared to other state due to the high population in the region. Recent research survey that was undertaken in 2015 ranked New York as the most Populous state in the US, having a population of 8.5 million folks. Statistics points out that this is twice the population of Los Angeles, which is the second largest city in the United State (“NYC Population Facts, 2017”).

Arguing from the population estimate in the figure below, targeting the youths remains a good option as winning the market will be slightly easier. From the survey undertaken, the average age of the residents in the New York is 35.5 years. This marks a slightly smaller age compared to the general age in the entire United States, which is 27.7 years. Older people have no bigger interest in organic drinks as compared to the younger individuals. Therefore, targeting the youths is a solid option which will work towards ensuring that the company flourishes (“NYC Population Facts, 2017”).

Research reveals that approximately 177 startups are initiated in the US every year. The most remarkable part of these startups is that less than 30 % of all startups manage to stay in business and nurture its brand name. More than 70 % of them fizzle up. This denotes important points of the market that 21ForEver company should venture into.

One of the chief competitors in the market is Coca Cola and Pepsi. These two companies are the largest in the region and the leading producers in the realm of beverage production. For 21ForEver to remain in a better position to compete with such big companies, the company needs to offer the best it can afford. The marketing strategies that will be arrived at will have to be in line with better performance. these strategies will help in altering the consumer preferences as the products of 21 ForEver are more health conscious. The following are the tasks to be executed in order to engage in a fair competition. Heavy investment in the advertisement industry is necessary. This will be fundamental in establishing the brand name of the company and its products at large. The company brand name need to be popular like Coca Cola and Pepsi if at all competition need to be free and fair. Online advertisement will be initiated through the official company website, and official handles in the social media platforms (Faisal, 2016). The second way through which advertisement will be dine is by having an alarming vehicle that will be announcing to people on new products in the market.

The following are the five Fs which will be relied on when relaying the information to company clients.

1. Functions: Exceeding of the loyal client’s expectation through manufacturing of healthy and quality products that will serve to retain the customers.

2. Finances: provision of quality and delicious products at a customer friendly price.]

3. Freedom: The company will ensure that all company products are present in absolutely all stores. Further, order placing and queries will be addressed through the official website and social media platforms.

4. Feelings: The company will strive to offer quality, trustworthy, and reputable brands. This will be facilitated through hiring of the top notch teams who will be responsible in offering impeccable services to the clients.

5. Future: The company Strives to ensure that the customers present life is healthy and their future remains bright. This will be attained through manufacturing blends that their customers are more interested in.

The wide use of the television and online social media platforms. Billboards will be used in the enhancements of the advertisements. The billboards will be placed in the streets.

References