Marketing Research Paper

BBA221 MARKETING RESEARCH Final Timed Assignment Key topics

Key Topics to cover for the Final – Timed-Controlled Assignments

Units covered:

• Unit 2: Research Design and Project Objectives • Unit 3: Data Processing & the Concept of Measurement • Unit 4: Basic Sampling Issues

Most important topics:

• Define qualitative research and insight into conducting focus groups. • Describe the primary and secondary data collection. • Understand the role of the questionnaire in the data collection process. • Develop and understanding of the importance and nature of quality control checks • Understand the concept of sampling • Learn the steps in developing a sampling plan • Contrast the difference between probability samples and nonprobability samples • Discuss the sampling implications of surveying over the internet