Marketing in Early Childhood Programs
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MP002RESOURCES.docxThis chapter excerpt provides an overview of public relations strategies. As you review this information, consider its relationship to Part I, Part II, and Part III of your Assessment, in terms of the role of public relations in marshaling support for early childhood programs and specific strategies that can help you attain this goal.
Marketing and Public Relations, Chapter 14, pp. 303-322
Hearron, P. F., & Hildebrand, V. (2010). Management of child development centers (7th ed.). Upper Saddle River, NJ: Pearson. Chapter 14, “Marketing and Public Relations” (pp. 303–322)
Program Administrator Definition and Competencies
National Association for the Education of Young Children (NAEYC). (2005). Program administrator definition and competencies. Retrieved from http://www.riosalado.edu/programs/earlychildhood/Documents/EED_Program_Administrator_Competencies.pdf
Marketing Your Child Care and Education Program, Chapter 8, pp. 207-221
Freeman, N. K., Decker, C. A., & Decker, J. R. (2013). Planning and administering early childhood programs (10th ed.). Boston, MA: Prentice Hall. Chapter 8, “Marketing Your Child Care and Education Program” (pp. 207–221)
Marketing and Public Relations, Chapter 14, pp. 314-336
Hearron, P. F., & Hildebrand, V. (2010). Management of child development centers (7th ed.). Upper Saddle River, NJ: Pearson. Chapter 14, “Marketing and Public Relations” (pp. 314–336)
Creating a Video Tour to Market your Center. Exchange, (205), 18–20.
Gellens, S., Mathews, B., & Young, S. (2012). Creating a video tour to market your center. Exchange, (205), 18–20. Retrieved from the Walden Library Databases.
Community-building in the 21st century: Social media and digital marketing. Exchange, (203), 90–92.
Teller, M. (2012). Community-building in the 21st century: Social media and digital marketing. Exchange, (203), 90–92. Retrieved from the Walden Library Databases
Harnessing the Power of Social Media to Build your Business. Exchange, (196), 18–22.
Mahoney, M. (2010). Harnessing the power of social media to build your business. Exchange, (196), 18–22. Retrieved from the Walden Library Databases.
12 tips to Market your Child Care Program
Child Care Aware. (2009). 12 tips to market your child care program. Retrieved from http://patchhawaii.org/wp-content/uploads/2016/12/12-tips-to-Market-your-Child-Care-Program.pdf
This chapter excerpt provides information on positive and negative messaging. As you read this information, consider how it relates to Part III, Step 2 of your Assessment, where you are required to create positive messages for your organization.
Marketing Your Child Care and Education Program, Chapter 8, pp. 211
Freeman, N. K., Decker, C. A., & Decker, J. R. (2013). Planning and administering early childhood programs (10th ed.). Boston, MA: Prentice Hall. Chapter 8, “Marketing Your Child Care and Education Program” (p. 211)
First Five Years Fund [First Five Years Fund]. (2011, March 25). Early learning matters [Video file]. Retrieved from https://www.youtube.com/watch?v=L8U96Q_x3qE
Marketing an Early Childhood Program to Urban Families
First Experience Communications. (2010, June 14). Marketing an early childhood program to urban families [Blog post]. Retrieved from http://firstexperience.com/2010/06/14/marketing-a-early-childhood-program-to-urban-families
Marketing and Public Relations, Chapter 14, pp. 318-319
Hearron, P. F., & Hildebrand, V. (2010). Management of child development centers (7th ed.). Upper Saddle River, NJ: Pearson.· Chapter 14, “Marketing and Public Relations” (pp. 318–319)
Conceptualizing and Measuring Collaboration in the Context of Early Childhood Care and Education
Chien, N., Blasberg, A., Daneri, P., Halle, T., King, C., Zaslow, M., … Dwyer, K. (2013). Conceptualizing and measuring collaboration in the context of early childhood care and education (Research brief OPRE 2013-29). Retrieved from http://www.acf.hhs.gov/sites/default/files/opre/collaborations_brief.pdf
Child Welfare Information Gateway
Children’s Bureau, Administration for Children and Families, U.S. Department of Health and Human Services. (n.d.). Child welfare information gateway. Retrieved from https://www.childwelfare.gov/
Sharing the Message About Early Brain Development: Georgia’s Better Brains for Babies Initiative
Forum for Family and Consumer Issues (2005). Sharing the Message About Early Brain Development: Georgia’s Better Brains for Babies Initiative. Retrieved from: http://ncsu.edu/ffci/publications/2005/v10-n2-2005-october/pa-3-sharing.php
