Please I need this Saturday

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Music Marketing Plan: Outline

Name: Richardson Joseph

Professor: Chase Razabdouski

Course: Project and Portfolio IV

Date: November 3, 2018

Outline

Title: Music Marketing Plan

Client’s name: Tali Goya

Executive Summary: The music industry is a very challenging industry as much as it looks very

much easier for many individuals. The challenges in this very inviting industry are often faced by

both upcoming and established musicians. The individuals who face the most challenges in the

music industry are the upcoming musicians. Although there are many challenges that can be

faced by an upcoming musician such as Tali Goya, the most challenging of all is penetrating a

well-established industry with musicians who are at the top. This is because getting an airplay

and finding a fan base is very difficult with an industry that already has people who are

dominating in it. In this marketing plan outline, I am going to highlight the necessary strategies

that we can put into action, after having looked at the challenges that Tali Goya does face, and

the current state of the music industry, and the strategies that have been previously employed by

Tali Goya.

Commented [CR1]: This is not what was asked for. The Executive Summary is always Section 1.0 of your plan, and that was communicated in the Week Two lesson (and in previous courses). The Executive Summary is also not written until the rest of the document has been authored so that you can clearly know what highlights and key findings to include to express to the reader.

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1.0. Introduction

A. Thesis.

Will provide a thesis statement of the project.

B. Project scope.

Will define the scope of the project.

C. A look at the music Industry at a broader perspective.

Will introduce the music industry.

2.0. Challenges faced by Musicians

A. Piracy.

This in other terms can be said to be copyright infringement. (The Herald). What

happens, in this case, is that produced music by musicians such as Tali Goya

don’t get royalties or revenue from the music they have invested in because the

distribution of the music they have so hard worked on is hijacked by pirates.

B. Fake promoters.

In this case, musicians find themselves being given offers and performance deals

by fake promoters who at times end up not paying the artists for the shows they

perform at.

C. Difficulty to penetrate the music industry by upcoming musicians.

Upcoming musicians find it hard to sell their music and fit in the music industry

that is being run by cartels

D. Music trend.

The ever-changing music trends that are influenced by established artists this

makes it difficult for upcoming musicians to cope up with.

Commented [CR2]: Section 1.0 is always the Executive Summary

Commented [CR3]: No… not that type of outline. This is a marketing plan, not a science project. We don’t begin with a thesis.

Commented [CR4]: Richardson, it is extremely clear that you did not fully engage with the Week Two lessons, especially Presentation 4, which covered how to author a marketing plan outline. Each week, we don’t provide materials simply to occupy your time. There is valuable information within each lesson that often times directly correlates with crucial steps needed to successful complete the assignment. This document is simply organized in a completely incorrect fashion.

Commented [CR5]: This would belong as a part of a “Situation Analysis” section.

Commented [CR6]: Why are we talking about Piracy and Fake Promoters? This is a marketing plan, not a report on the status of the music industry. Does an up-and-coming artist have to deal with piracy? Yes. But, do they deal with it enough that it warrants a major section within their plan on how to market themselves. In other words, how to get exposure, recognition, and name and music awareness? Not really. Maybe in 2003 an artist could craft a unique strategy around this (and they did… free music), but this is 2018 and giving piracy such weight is very disproportional.

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3.0. The current state of the music industry.

Will have a look at the current state of the music industry. This will introduce us to

the industry we are going to get involved in and help us establish a comprehensive

marketing plan.

A. What has changed in the music genres the client is specialized in?

Because our client is a Rapper and a musical artist, we shall take a focus on the

changes that have happened in the rap industry for the past few decades. This will

help us understand what we are dealing with thus giving us a foundation of what

is needed to fit in.

B. What is our client doing?

After having a look at the changes that have taken place in the genre that our

client is specialized in, we shall have a look at what our client is doing and make

comparisons at the position the client holds in the rap and music genre we are

getting involved with.

4.0. What strategies has the client been employing?

In this section, we shall highlight the strategies that Tali has employed since he

started doing music.

A. What platforms does the client use to promote his or her music?

The client has been using the social media and he has a significant following.

B. What has the client succeeded in?

We shall look at the success that the client has achieved with the strategies he has

been employing. Looking at the success the client has made, we shall focus on the

audience he has managed to capture.

Commented [CR7]: How is this different than 2.0? Any why are we still in report format? Also, I haven’t mentioned this until now, but subsections are numbered. Again, in Presentation 4, I clearly state that business plans, including marketing plans, use a decimal style outline. So there should be 3.1 instead of 3A, and 3.2 instead of 3B, and so on.

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C. Where has the client failed?

After looking at what the client has achieved, we shall analyze the areas which the

client has failed to make accomplishments in, considering the achievements that

the client has made.

5.0. Marketing Strategies to employ.

In this section, we are to come up with new marketing strategies that we can apply to

achieve the goals of the project. Not only shall we come up with new ideas, but we

shall also have to advance the strategies that the client has been employing. The

following is the content of the strategies we shall deploy.

A. Adjustments on the strategy/strategies employed by the client.

I. Hire a social Media Account manager

The social media account manager shall keep the audience the client has engaged

in conversations all throughout this shall help us maintain and keep the audience.

The account manager shall also be responsible for promoting the artist’s content

on social media.

B. New strategies we shall employ.

a. Social strategies

I. Use an E-mail newsletter.

We can often use the newsletter to reach the people who want to hear

from the client the most ‘dedicated fans. (Lisa, O).

II. Build a professional website.

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Making an investment on a website that does have the content and

information about our artist along with his songs will maximize our

marketing efforts. (Lisa, O).

III. Get reviews.

Knowing what the audience thinks about our client and the music he

does will help us know on areas that we need to make changes on

b. Pushing the client’s music

I. Focus on streaming the client’s music.

II. Create gigs.

Live performances by the client will get us new fans and help us

market the client.

c. Artist’s brand promotion

I. Create the artist's merchandise.

Although this can be quite expensive for us, we should create

merchandise such as T-shirts with the client’s logo and sell them or

even distribute them freely to loyal fans. This can turn out to be a good

and effective marketing strategy. The diehard fans can do the

marketing for us! (Lisa, O).

II. Get involved in the radio

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If we target radio stations which is inclusive of independent and

college radio stations, we can have very effective means that can be

used to promote our client’s music.

d. Get into commercialized deals.

I. Eye sponsorships partnerships.

We can help the client get into partnerships with local businesses by

getting into deals such as brand promotions that can help him get

revenue that can facilitate him record new albums and fund the music

career at a broader perspective.

6.0. Conclusion

A. The conclusion shall contain a summary of the arguments that will have been

staged in the marketing plan document.

Works Cited

The Herald. 2015. Challenges faced by musicians. Retrieved from:

https://www.herald.co.zw/challenges-faced-by-musicians/

Lisa, O. 2018. Marketing Your Band: 13 Essential Strategies. Retrieved from:

https://bandzoogle.com/blog/marketing-your-band-13-essential-strategies

Commented [CR8]: Not only did the Week Two lesson clearly state how the “conclusion” sections were to be represented, but the assignment instructions did as well, and this is not what either of those two sources said. I will task you with going back and looking up the Assignment Instructions and Presentation Four again to see the instructions I’m referencing.