Measuring Success in an Org Week 2 Assignment

3/27/22, 2:31 PM Module Two Memo Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4

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Module Two Memo Guidelines and Rubric

Scenario

You are a former Navy officer and fighter pilot who is now the controller of a division of TransGlobal Airlines, which u�lizes a fleet of

corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include

several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering

the acquisi�on of two smaller avia�on firms in the Caribbean specializing in chartered flights for luxury vaca�ons using light aircra�

(60 passengers or less). The CFO has tasked you with assessing the organiza�onal benefits of acquiring these avia�on firms.

Before evalua�ng these avia�on firms, you want to evaluate the performance of TransGlobal Airlines.

Prompt

Write a memo to the rest of the leadership team at TransGlobal Airlines, iden�fying strategic goals and key performance indicators

(KPIs) to help evaluate the company’s performance. Use the informa�on provided to you in the TransGlobal Airlines Company

Informa�on document to complete your memo.

Specifically, you must address the following rubric criteria:

A. SMART Goals: Write at least one strategic goal using SMART criteria for each of the four components in a balanced

scorecard. Explain your ra�onale for choosing each goal.

a. Financial

b. Internal process

c. Customer

d. Learning and development

B. KPIs: Iden�fy at least one KPI corresponding to each strategic goal.

a. Explain how you determined the KPIs.

Guidelines for Submission:

Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources

should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more informa�on on cita�ons.

Criteria Exemplary (100%) Proficient (90%) Needs Improvement

(70%) Not Evident (0%) Value

SMART Goal: Financial

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Writes at least one strategic goal using SMART criteria for the financial component

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include applying each of the SMART criteria when iden�fying an goal for the financial component

Does not a�empt criterion

10

Module Two Memo Rubric

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MBA-620-X4689 Measuring Success in an Org 22TW4 TM

3/27/22, 2:31 PM Module Two Memo Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4

https://learn.snhu.edu/d2l/le/content/1022673/viewContent/17803158/View 2/4

SMART Goal: Internal Process

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Writes at least one strategic goal using SMART criteria for each of the internal process components

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include applying each of the SMART criteria when iden�fying an goal for the internal process component

Does not a�empt criterion

10

SMART Goal: Customer

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Writes at least one strategic goal using SMART criteria for the customer component

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include applying each of the SMART criteria when iden�fying an goal for the customer component

Does not a�empt criterion

10

SMART Goal: Learning and Development

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Writes at least one strategic goal using SMART criteria for the learning and development component

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include applying each of the SMART criteria when iden�fying an goal for the learning and development component

Does not a�empt criterion

10

SMART Goals: Ra�onale

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Provides a clear ra�onale for choosing each goal

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a clear and relevant ra�onale for the iden�fied goals

Does not a�empt criterion

10

KPIs Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Iden�fies at least one KPI corresponding to each strategic goal

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden�fying relevant KPIs that correspond to each of the strategic goals

Does not a�empt criterion

25

KPIs: Determina�on

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Explains clearly how each KPI was determined

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a clear ra�onale for each KPI and how it was determined

Does not a�empt criterion

15

A � l � f E d fi i Cl l Sh S b i i h 5

3/27/22, 2:31 PM Module Two Memo Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4

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Ar�cula�on of Response

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstra�ng an understanding of audience and purpose

Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, nega�vely impac�ng readability

Submission has cri�cal errors in grammar, sentence structure, and spelling, preven�ng the understanding of ideas

5

Cita�ons and A�ribu�ons

Uses cita�ons for ideas requiring a�ribu�on, with few or no minor errors

Uses cita�ons for ideas requiring a�ribu�on, with consistent minor errors

Uses cita�ons for ideas requiring a�ribu�on, with major errors

Does not use cita�ons for ideas requiring a�ribu�on

5

Total 100%

Activity Details

3/27/22, 2:31 PM Module Two Memo Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4

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