answer the questions on the file call Milestone questions

Module Two Introduction

MKT‐205‐J7098 Applied Marketing Strategies 22EW2 MA

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Module Two

Learning Objectives By the end of this module, you will meet these learning objectives:

Module Overview As you learned in Module One, all marketing-related activity and decisions are based on the consumers’

needs, wants, and preferences—speci�cally the consumers who have been identi�ed as likely to purchase

the product. This group of consumers is known as the target market. Once the target market has been

identi�ed, a variety of methods are used to learn as much as possible about it. For example, marketers may

observe how people representative of the target market shop to see how they behave and interact with

product options. Marketers may also send surveys to people representative of the target market to ask them

questions about their preferences or their reactions to sample marketing messages.

Regardless of the research methods used, all marketers share the goal of identifying the target market’s

demographic characteristics (i.e., factors such as age, gender, ethnicity, and education) and psychographic

characteristics (i.e., factors such as interests, hobbies, lifestyle, and attitudes). Marketers often use this

information to develop personas, which are portraits of a typical example of actual people who are a part of

the target audience. These personas become an effective tool to succinctly communicate about the target

market and guide marketing-related decisions.

In this module, you will learn how to research target markets and develop a persona based on that research.

You will apply what you learn by researching the target market for your chosen product and developing a

persona re�ective of that research, as required for the Module Two milestone.

Module at a Glance This is the recommended plan for completing the reading assignments and activities within the module.

Additional information can be found in the module Resources section and on the module table of contents

page.

Identify the target market’s demographic and psychographic characteristics as well as its needs

and wants



Develop a persona for use in marketing a product

Listen

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Reflect in ePortfolio Download Print Open with docReader

page.

Review the resources and answer the webtext questions. The webtext will direct you to complete

your work on the Module Two milestone.

11

Submit your work on the milestone.22

Post any questions you may have to the General Questions discussion.33

Task: View this topic

Activity Details

Read this introduction to learn what you'll be working on in this module.

Module Two Introduction - MKT-205-J7098 Applied Marketing Strategies 22EW2 https://learn.snhu.edu/d2l/le/content/1188573/viewContent/21132296/View

3 of 3 11/3/2022, 10:13 PM