Marketing

HCM 325 Module Six Discussion Worksheet

In this discussion, you will have the opportunity to draft your ideas for the Marketing Strategies section (Section IV) of your final project and receive feedback from your peers before submitting your proposal in Module Seven.

Analyze the pros and cons of two marketing techniques you may use to market your selected product or service. The marketing techniques should follow logically from the description and analysis that you have completed thus far and should be consistent with the mission, vision, and brand identity of the organization. Your selection should be based on the fundamental marketing principles you have explored throughout the course.

Note: You must include at least one traditional marketing technique (e.g., public relations, advertising, sales and sales promotion, direct marketing) and one electronic/social media technique (e.g., social media, websites, blogs, podcasts/webcasts, YouTube).

Marketing Technique 1:

1. Describe the proposed marketing technique (what, where, how, when, and why) including why you think it would be an appropriate and effective tool to market your selected product or service to your target market:

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2. Describe three resources that would be required to implement this marketing technique; outline the direct and indirect costs:

Example:

Example Resource: Website Development
Example Direct Expenses	Example Indirect Expenses
Consultant fees for website concept and mock-up Website developer to make required changes	Meeting and review time for marketing director and Executive Team to approve website concept and mock-ups

Resource:
Direct Expenses	Indirect Expenses

Resource:
Direct Expenses	Indirect Expenses

Resource:
Direct Expenses	Indirect Expenses

3. Explain how you would measure the success of this marketing technique. What sources of data would you monitor and how would that data be interpreted?

Note: Consider the measurement of both the process and outcome.

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Marketing Technique 2:

4. Describe the proposed marketing technique (what, where, how, when, and why) including why you think it would be an appropriate and effective tool to market your selected product or service to your target market:

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5. Describe three resources that would be required to implement this marketing technique; outline the direct and indirect costs:

Resource:
Direct Expenses	Indirect Expenses

Resource:
Direct Expenses	Indirect Expenses

Resource:
Direct Expenses	Indirect Expenses

6. Explain how you would measure the success of this marketing technique. What sources of data would you monitor and how would that data be interpreted?

Note: Consider the measurement of both the process and outcome.

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7. Now that you have considered two marketing techniques in some detail, list three additional marketing techniques that you might consider for the Marketing Strategies section of your proposal.

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