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12/3/2020 Module Six Blog Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

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Module Six Blog Guidelines and Rubric

Overview

Business reports o�en communicate an analysis of a scenario or aspect of a business in rela�on to a strategic goal or need. These

types of reports can include the status of the organiza�on, stakeholder summaries, market trends, and financial statements. The

main goal of business reports is to help leaders in developing strategies and making decisions or recommenda�ons for the

improvement of business. Addi�onally, business reports may also provide analysis of poten�al worst-case scenarios, solu�ons to

issues currently faced by an organiza�on, and a review of best prac�ces and analogous situa�ons faced by similar organiza�ons.

Prompt

In this blog, you will take on the role of a business manager who is in the planning phase of building a stakeholder summary report.

You need an example from an organiza�on in the same industry to get ideas and structure your report in the best way possible. You

have iden�fied the following report as a poten�al model:

Estée Lauder 2019 Year in Review, Performance Highlight sec�on

Review the report and think about what story it tells you based on the numbers and visualiza�ons provided. Address the following

ques�ons in your post. Make sure to use evidence to support your responses.

Content

How does the report use data?

How does it use specific contexts, terms, and figures?

Presenta�on

How does the overall look of the presenta�on appeal to readers?

How does the report meet or not meet its objec�ve?

Guidelines for Submission

Complete your blog post in WordPress and submit a link to your blog via the appropriate discussion topic. If you have not yet

created your blog, the document Ge�ng Started With Blogging provides concise instruc�ons. Your blog should be wri�en in a

professional voice and should be appropriately forma�ed for a blog. Any sources cited should use APA forma�ng. Blog entries must

be between 400 and 800 words in length.

Below are some addi�onal resources for improving your blog:

How to Write a Blog Post for Beginners: This ar�cle is an introduc�on to wri�ng blog posts.

12 Easy Ways to Improve Your Blog: This ar�cle examines important elements in developing your own blog.

How to Dras�cally Improve Your WordPress Blog's Comments: This ar�cle examines how to be�er engage and manage your online

community.

Blogging Best Prac�ces: This bulleted list gives you a quick summary of the best prac�ces top bloggers use.

Module Six Blog Rubric

Criteria Exemplary (100%) Proficient (85%) Needs Improvement

(55%) Not Evident (0%) Value



BUS-225-H2504 Crit Bus Skills for Success 20EW2 LQ

12/3/2020 Module Six Blog Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

https://learn.snhu.edu/d2l/le/content/576888/viewContent/10527762/View 2/3

Content Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Determines how the

report uses data,

contexts, terms, and

figures

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include incomplete

assessment of how

the report uses data,

contexts, terms, and

figures

Does not a�empt

criterion

40

Presenta�on Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Determines how the

report visuals appeal

to readers and how

the report meets or

doesn't meet its

objec�ve

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include incomplete

assessment of how

the report visuals

appeal to readers

and how it meets or

doesn't meet its

objec�ve

Does not a�empt

criterion

40

Ar�cula�on of

Response

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Clearly conveys

meaning with correct

grammar, sentence

structure, and

spelling,

demonstra�ng an

understanding of

audience and

purpose

Shows progress

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, nega�vely

impac�ng readability

Submission has

cri�cal errors in

grammar, sentence

structure, and

spelling, preven�ng

understanding of

ideas

10

Cita�ons and

A�ribu�ons

Uses cita�ons for

ideas requiring

a�ribu�on, with few

or no minor errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

consistent minor

errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

major errors

Does not use

cita�ons for ideas

requiring a�ribu�on

10

Total: 100%

12/3/2020 Module Six Blog Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

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