Innov Strat Week 7 Short Paper

5/1/22, 10:21 AM Module Seven Short Paper Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973069/View 1/3

Module Seven Short Paper Guidelines and Rubric

Overview

Organiza�onal crea�vity and innova�on have proven to be challenging concepts to measure. There is not a par�cular output that

indicates organiza�onal levels of innova�on. To flourish, innova�on and crea�vity must be fostered within the organiza�on. They

must be established as cultural values in order for the organiza�on to see the benefits.

Prompt

Write a paper evalua�ng business metrics for innova�on. Although business metrics generally measure symptoms or outputs of an

organiza�on’s culture, we can find correla�ons between some business metrics and the quality of an organiza�on’s innova�on

culture. Review the table shown below and answer the following ques�ons.

Consider the metrics in the table and evaluate if each is a good measure of innova�on and crea�vity.

Is the number of ac�ve products an indicator of innova�on, or an indicator of whether the innova�on is incremental

or discon�nuous?

Is research and development (R&D) headcount an indicator of innova�on or labor efficiency?

What would it mean if any of these metrics increased over �me?

Evaluate and select which company (INAGG, Inc. or AMMB, Inc.) is most likely to have a culture that supports innova�on

and crea�vity.

How might non-R&D staff �me dedicated to experimen�ng with new products be an indicator of an innova�on

culture?

What are some scenarios in which having more patents would not be a good indicator of an innova�on culture?

Discuss the ability, and limita�ons, of metrics such as the ones in the table and business intelligence (BI) to measure the

ability of an organiza�on to innovate or support employee crea�vity.

What are the limita�ons of the metrics that you think are the best indicators of innova�on culture?

Could some of the limita�ons be avoided by using a combina�on of metrics?

How could business intelligence be used to evaluate limita�ons of metrics?

Metric INAGG, Inc. AMMB, Inc.

Number of ac�ve products 12 6

Research and development (R&D) budget $10M $14M

R&D headcount 52 33

% of sales from products introduced in the past four years 15% 35%

Number of new products launched in the past four years 7 3

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MBA-580-X4576 Innov/Strat High-Perform Orgs 22… TM

5/1/22, 10:21 AM Module Seven Short Paper Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973069/View 2/3

Employee �me dedicated to experimen�ng with new products Not tracked 10%

Number of patents in the last four years 7 23

Note: Both companies are in the same industry and make similar products. They have the same number of total employees, revenue, and length of �me in business.

Guidelines for Submission

Submit a two-page Word document with double spacing, 12-point Times New Roman font, and one-inch margins. You are not

required to use sources; however, if you choose to use sources, they should be cited in APA format. Consult the Shapiro Library APA

Style Guide for more informa�on on cita�ons.

Module Seven Short Paper Rubric

Criteria Exemplary (100%) Proficient (90%)

Needs Improvement

(70%) Not Evident (0%) Value

Metrics Evalua�on Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Evaluates each metric in the chart as to whether it is a good measure of innova�on and crea�vity

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include evalua�ng all of the listed metrics

Does not a�empt criterion

30

Company Evalua�on

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Evaluates and selects which company is most likely to have a culture that supports innova�on and crea�vity

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include evalua�on of both companies

Does not a�empt criterion

30

Ability and Limita�ons of Metrics and BI

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Discusses the ability and limita�ons of metrics, such as the ones in the chart, and business intelligence to measure the ability of an organiza�on to innovate or support employee crea�vity

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden�fying the limita�ons of metrics and business intelligence to measure the ability of an organiza�on to innovate or support employee crea�vity

Does not a�empt criterion

30

Ar�cula�on of Response

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstra�ng an understanding of audience and purpose

Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, nega�vely impac�ng readability

Submission has cri�cal errors in grammar, sentence structure, and spelling, preven�ng understanding of ideas

10

5/1/22, 10:21 AM Module Seven Short Paper Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973069/View 3/3

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