PR Discuss

Module One The Makings of the Contemporary PR Industry.html

Learning Objectives

• Analyze the impact of historical events on contemporary practice in public relations (PR)
• Analyze the differences between public relations and marketing
• Analyze public relations and its function in assisting in the management of organizations
• Examine the public relations planning process and how it relates to public relations as a management function

Reading and Resources

Textbook: This is PR: The Realities of Public Relations, Chapters 1 and 2 As you read, consider the following questions:

• What are key moments from the field’s history that have impacted the current practice of public relations (PR)?
• What are key tenets of modern-day PR practice?
• Why does the field have the public perception it does?

Article: What Is Public Relations? PRSA’s Widely Accepted Definition In 2012, PRSA led an industry-wide international effort to create a modern definition of public relations. A crowdsourcing campaign and public vote produced this new definition. This resource supports this module’s journal. Blog: What is PR? Marketing vs. Public Relations - The Final Showdown This blog post from the “New Professionals” section on PRSA’s website outlines the differences between marketing and public relations. This resource supports this module’s journal. Website: Public Relations: The Process This website provides a brief overview of the four-step planning process used in PR. This resource supports this module’s journal.