1-3 Short Paper

ModuleOneShortPaperGuidelinesandRubric.docx

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QSO 520 Module One Short Paper Guidelines and Rubric

Overview: In order to provide recommendations for business solutions, you must first clearly identify the challenges facing the organization. It is important to analyze the company’s background as well as important industry trends and other considerations. The emergence of new distribution and fulfillment channels, such as e-commerce (think Amazon), has also changed the landscape for how consumer packaged goods (CPGs) enter and operate in markets as well as respond to consumer demand. This assignment will help you develop your problem statement for your final project.

Prompt: For this assignment, review the case study and provide a summary of the cosmetics industry and company background. Specifically, your paper must address:

Critical Elements	Proficient (100%)	Needs Improvement (70%)	Not Evident (0%)	Value
Company Background	Provides a description that includes sufficient details to effectively summarize the company’s background	Provides a description but does not provide details to effectively summarize the company’s background	Does not provide a description of the company’s background	20
Manufacturing InHouse vs. Outsourcing	Identifies all issues pertaining to manufacturing in-house vs. outsourcing	Identifies some issues pertaining to manufacturing inhouse vs. outsourcing, but summary is missing some of the issues	Does not identify issues pertaining to manufacturing inhouse vs. outsourcing	25
Constraints	Identifies all constraints in the production process	Identifies some constraints in the production process, but summary is missing some of the constraints or contains inaccuracies	Does not identify constraints in the production process	25

· Description of the company background

· Issues surrounding manufacturing in-house versus outsourcing

· Constraints in the production process

· Considerations regarding the competition

Rubric

Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins.

Critical Elements	Proficient (100%)	Needs Improvement (70%)	Not Evident (0%)	Value
Competition	Identifies all considerations regarding the competition	Identifies some considerations regarding the competition, but summary is missing some of the key considerations or contains inaccuracies	Does not identify considerations regarding the competition	25
Articulation of Response	Submission is free of major errors of grammar and organization; existing errors are marginal and do not interrupt the flow	Submission contains some errors of grammar or organization that somewhat impair clarity and sometimes interrupt the flow	Entry contains major errors of grammar or organization that negatively impact clarity and often interrupt the flow	5
			Total	100%