Innov Strat Assignment Week 1

3/20/22, 10:55 AM Module One Memo Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973061/View 1/4

Module One Memo Guidelines and Rubric

Overview

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief

technology officer (CTO) of the company from the course scenario has been researching new technology developments that the

company could integrate into its vehicles to enhance their usefulness and access to sensor data. Such data is acquired by the many

digital sensors that have been integrated into vehicle subsystems over the past 20–30 years. The technology trend of par�cular

interest to the CTO is the internet of things (IoT), the interconnec�on of embedded devices such as sensors and computers over the

internet to share data. For automobiles, the trend points to crea�ng connected cars.

Prompt

Senior management has decided to explore IoT for the company’s trucks and cars. Your task is to create an internal memo explaining

that the company should integrate IoT into its product line using the RWW (real, win, worth it) screening tool from the Module One

resources and the informa�on from the CTO Brief, Compara�ve Growth Data, Compara�ve Opera�ng Sta�s�cs, and Compara�ve

Product Plans documents. Consider the following:

1. Discuss the feasibility of the product line (refer to RWW screening tool ques�on number one: Is it real?).

Is there a need or desire for the product?

Is the size of the poten�al market adequate?

Can the product actually be made?

Will the final product sa�sfy the market?

2. Discuss the ability of the company to win market share (refer to RWW screening tool ques�on number two: Can we win?).

Will your company’s products have a compe��ve advantage?

How will your compe�tors respond?

Can your company understand the market properly?

3. Discuss the poten�al benefits to the company of producing this product (refer to RWW screening tool ques�on number

three: Is it worth doing?).

Will the product be profitable at an acceptable risk?

Does launching the product make strategic sense?

Does the product fit your company’s overall growth strategy?

Will your company’s senior management support this project?

4. Based on the answers to the ques�ons above, explain the reasons why IoT and connected cars are strategically important to

the company.

Consider the evolving customer needs and desires; how would they impact the company’s product plan?

What do you think compe�tors will do (if anything) in response to changes in your company’s development

plan?

Do you think that accelera�ng development of connected cars will help grow the company?

Guidelines for Submission

This memo should be a Word document of 1–2 pages in length using double spacing, 12-point Times New Roman font, and one-

inch margins. Any references should be cited in APA format. Consult the Shapiro Library APA Style Guide for more informa�on on

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MBA-580-X4576 Innov/Strat High-Perform Orgs 22… TM

3/20/22, 10:55 AM Module One Memo Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973061/View 2/4

cita�ons.

Criteria Exemplary (100%) Proficient (90%) Needs Improvement

(70%) Not Evident (0%) Value

RWW Screening

Tool Ques�on

Number One: Is It

Real?

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Discusses the

feasibility of the

product line

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include a more

detailed discussion

of the ability of the

product to actually

be made

Does not a�empt

criterion

20

RWW Screening

Tool Ques�on

Number Two: Can

We Win?

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Discusses the ability

of the company to

win market share

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include adding a

discussion of the

compe��ve

advantage

Does not a�empt

criterion

20

RWW Screening

Tool Ques�on

Number Three: Is

It Worth Doing?

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Discusses the

poten�al benefits to

the company of

producing this

product

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include providing

more than one

poten�al benefit to

the company of

producing this

product

Does not a�empt

criterion

20

Explana�on Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Explains the reasons

why the company

must focus on the

new innova�on

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include adding an

explana�on of

poten�al compe�tor

responses in support

of posi�on

Does not a�empt

criterion

30

Ar�cula�on of

Response

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

�

Clearly conveys

meaning with correct

grammar, sentence

structure, and

lli

Shows progress

toward proficiency,

but with errors in

grammar, sentence

t t d

Submission has

cri�cal errors in

grammar, sentence

structure, and

lli �

10

Module One Memo Rubric

3/20/22, 10:55 AM Module One Memo Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973061/View 3/4

crea�ve manner spelling,

demonstra�ng an

understanding of

audience and

purpose

structure, and

spelling, nega�vely

impac�ng readability

spelling, preven�ng

understanding of

ideas

Total 100%

3/20/22, 10:55 AM Module One Memo Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973061/View 4/4

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