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Module One Marketing Exercise Guidelines and Rubric.html

IHP 510 Module One Marketing Exercise Guidelines and Rubric

Overview

For this exercise, you will examine how the Mayo Clinic’s creation of a purposeful atmosphere, Healthscape, aligns to the organization’s mission and goals and adds value for its target audience.

Prompt

For this exercise, you will complete a 3- to 4-page paper regarding how these impromptu atrium piano events at the Mayo Clinic and the design of the buildings are considered marketing and how they affect customers. In addition, you will evaluate how these strategies align with the Mayo Clinic's Mission and values.

In a 3- to 4-page paper, address the following:

• Healthscape: Why is the healthscape (the service areas, waiting rooms, and architecture of a healthcare organization) considered marketing for the Mayo Clinic?
• Alignment: How does this healthscape align to the Mayo Clinic’s mission and goals?
• Customers: Who are the customers that are served by the hospital atrium and the events that occur around the piano?
• Value: How does the atrium and these events offer value to Mayo Clinic’s customers?

Refer to the resources provided above, your texts, and other course resources to support your responses.

What to Submit

The short paper should follow these formatting guidelines: 3–4 pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and citations in APA style.

Module One Marketing Exercise Rubric

Criteria	Exemplary (100%)	Proficient (90%)	Needs Improvement (70%)	Not Evident (0%)	Value
Healthscape	Meets “proficient” criteria and demonstrates sophisticated understanding of healthcare marketing efforts	Describes why the healthscape is considered marketing for the Mayo Clinic	Describes why the healthscape is considered marketing for the Mayo Clinic, but description is cursory or lacking in detail or accuracy	Does not describe why the healthscape is considered marketing for the Mayo Clinic	22
Alignment	Meets “proficient” criteria and demonstrates sophisticated understanding of healthcare marketing efforts	Describes how the healthscape aligns to the Mayo Clinic’s mission and goals	Describes how the healthscape aligns to the Mayo Clinic’s mission and goals, but description is cursory or lacking in detail or logic	Does not describe how the healthscape aligns to the Mayo Clinic’s mission and goals	22
Customers	Meets “proficient” criteria and support demonstrates keen insight into how the clinic serves specific populations	Identifies the customers who are served by the Mayo Clinic’s hospital atrium and the events that occur around the piano, supporting response	Identifies the customers who are served by the Mayo Clinic’s hospital atrium and the events that occur around the piano, but response is cursory or lacking in detail or support	Does not identify the customers who are served by the Mayo Clinic’s hospital atrium and the events that occur around the piano	22
Value	Meets “proficient” criteria and description demonstrates a sophisticated understanding of healthcare marketing efforts	Discusses how the atrium at the Mayo Clinic and its events offer value to its customers	Discusses how the atrium at the Mayo Clinic and its events offer value to its customers, but discussion is cursory or lacking in detail or logic	Does not discuss how the atrium at the Mayo Clinic and its events offer value to its customers	22
Articulation of Response	Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format	Submission has no major errors related to citations, grammar, spelling, syntax, or organization	Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas	Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas	12
Total:	100%