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11/7/2020 Module One Blog Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

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Module One Blog Guidelines and Rubric

Overview

Business leaders are o�en faced with situa�ons that require swi� but responsible decisions. You’ve learned how cri�cal thinking is

more than simply evalua�ng the pros and cons of a situa�on. It is a method that engages broad thinking abili�es that include

brainstorming, data analysis, crea�vity, collabora�on, and reflec�on. The ability to adapt to ever-changing condi�ons through cri�cal

thinking and decision making is key to capitalizing on market upturns and staying afloat during economic declines.

As part of this course, you will complete a series of blog posts. These posts will be graded by your instructor and will con�nue to be

available to you as long as you’d like to maintain your blog.

Prompt

For this blog task, analyze the diversifica�on strategy of either Disney or Kimberly-Clark using the documents linked below. Explain

how cri�cal thinking applies to decision making based on your review of a real-world scenario. Specifically address the following

rubric criteria in your blog post:

Applica�on: Explain how cri�cal thinking for decision making is applicable to the scenario. Use evidence to support

your explana�ons.

What makes cri�cal thinking crucial for decision making?

Analysis: Explain how informa�on (such as facts, opinions, and published reports) is used to determine or establish

the context. Use evidence to support your explana�ons.

Why do you think the company reached the decision to diversify?

What steps do you believe were taken? Explain your response using sources found during the research of

your selected company.

Conclusion and related outcomes: Describe the role of logic, evidence, and arguments in the company’s decision-

making process.

Was the decision to expand products, services, or value chain successful? Why or why not?

These resources will assist you as you complete your blog post.

Kimberly-Clark: 2019 Annual Report. Download the report as a PDF.

Disney: Strategy Annual Report Media Networks, Experiences, and Products

How to Write a Blog Post for Beginners. This ar�cle is an introduc�on to wri�ng blog posts.

Twelve Easy Ways to Improve Your Blog. This ar�cle examines important elements in developing your own

blog.

How to Dras�cally Improve Your WordPress Blog's Comments. This ar�cle examines how to be�er engage

and manage your online community.

Blogging Best Prac�ces. This bulleted list gives you a quick summary of the best prac�ces top bloggers use.

Guidelines for Submission

Complete your blog post in WordPress and submit a link to your blog via the appropriate discussion topic. If you have not yet

created your blog, the document Ge�ng Started with Blogging provides concise instruc�ons. Your blog should be wri�en in a

professional voice and should be appropriately forma�ed for a blog. Any sources cited should use APA forma�ng. Blog entries must

be between 400 and 800 words in length.

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BUS-225-H2504 Crit Bus Skills for Success 20EW2 LQ

11/7/2020 Module One Blog Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

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Module One Blog Rubric

Criteria Exemplary (100%) Proficient (85%) Needs Improvement

(55%) Not Evident (0%) Value

Applica�on Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Explains how cri�cal

thinking for decision

making is applicable

to the scenario

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include explana�on

of how cri�cal

thinking for decision

making is applicable

to the scenario

Does not a�empt

criterion

25

Analysis Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Explains how

informa�on such as

facts, opinions, and

published reports are

used to determine or

establish the context

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include explana�on

of how informa�on

such as facts,

opinions, and

published reports are

used to determine or

establish the context

Does not a�empt

criterion

30

Conclusion and

Related Outcomes

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Describes the role of

logic, evidence, and

arguments in the

company’s decision-

making process

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include more

detailed descrip�on

of the role of logic,

evidence, and

arguments

Does not a�empt

criterion

25

Ar�cula�on of

Response

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Clearly conveys

meaning with correct

grammar, sentence

structure, and

spelling,

demonstra�ng an

understanding of

audience and

purpose

Shows progress

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, nega�vely

impac�ng readability

Submission has

cri�cal errors in

grammar, sentence

structure, and

spelling, preven�ng

understanding of

ideas

10

Cita�ons and

A�ribu�ons

Uses cita�ons for

ideas requiring

a�ribu�on, with few

or no minor errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

consistent minor

errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

major errors

Does not use

cita�ons for ideas

requiring a�ribu�on

10

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