BUS 400 week 4

Module Four Journal Guidelines and Rubric

BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA

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BUS 400 Module Four Journal Guidelines and Rubric

Overview

As the business in the simulation goes through various generations, it is faced with various external and internal factors that affect its business model in different ways. You may have also made decisions that affected the

company’s business strategy including its value proposition, customer segments, revenue models, and other factors. In this journal, you will re�ect on these factors and decisions and discuss how the business model changed

across generations, and then determine the feasibility of these changes by running them through the BMC framework.

Prompt

In your journal, re�ect on the different BMC segments, such as value propositions, channels, customer relationships, customer segments, revenue streams, key resources, activities, partnerships, and cost structure, and how

they affected the decisions made in the simulation and consequently the company’s growth and direction.

In this journal, select ttwwoo BMC segments to use in answering the following questions:

1. BBMMCC sseeggmmeenntt cchhaannggeess: How have the selected BMC segments changed over the various generations?

2. TThhee eeffffeecctt ooff ddeecciissiioonnss: How have your decisions affected the BMC segments?

3. EExxpplloorree yyoouurr ddeecciissiioonnss: How did you come to your decisions?

4. AAsssseessss yyoouurr ddeecciissiioonnss: Do you believe you made the right decisions in the simulation? Why or why not?

What to Submit

Submit your journal as a 1- to 2-page Word document using 12-point Times New Roman, one-inch margins, and double spacing. Sources should be cited according to APA style.

Module Four Journal Rubric

CCrriitteerriiaa EExxeemmppllaarryy ((110000%%)) PPrroo��cciieenntt ((8855%%)) NNeeeeddss IImmpprroovveemmeenntt ((5555%%)) NNoott EEvviiddeenntt ((00%%)) VVaalluuee

BBMMCC SSeeggmmeenntt CChhaannggeess Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Discusses how the selected BMC

segments changed over the

various generations

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include discussion that was

not speci�c to the changes in the

BMC segments or is cursory in

general

Does not attempt criterion 20

TThhee EEffffeecctt ooff DDeecciissiioonnss Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Explains how decisions affected

the BMC segments

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include explanation that does

not specify changes in relation to

decisions or is lacking in detail

Does not attempt criterion 20

EExxpplloorree YYoouurr DDeecciissiioonnss Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Explains how decisions were made Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include explanations that are

cursory or do not directly relate to

how decisions were made

Does not attempt criterion 20



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how decisions were made

AAsssseessss YYoouurr DDeecciissiioonnss Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Determines if the right decisions

were made in the simulation

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include assessment that is

lacking in detail or is not speci�c to

the right or wrong decisions

Does not attempt criterion 20

AArrttiiccuullaattiioonn ooff RReessppoonnssee Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Clearly conveys meaning with

correct grammar, sentence

structure, and spelling,

demonstrating an understanding

of audience and purpose

Shows progress toward

pro�ciency, but with errors in

grammar, sentence structure, and

spelling, negatively impacting

readability

Submission has critical errors in

grammar, sentence structure, and

spelling, preventing understanding

of ideas

10

CCiittaattiioonnss aanndd AAttttrriibbuuttiioonnss Uses citations for ideas requiring

attribution, with few or no minor

errors

Uses citations for ideas requiring

attribution, with consistent minor

errors

Uses citations for ideas requiring

attribution, with major errors

Does not use citations for ideas

requiring attribution

10

TToottaall:: 100%

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Activity Details

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