Making Data-Driven Decisions

11/15/2020 Module Four Blog Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

https://learn.snhu.edu/d2l/le/content/576888/viewContent/10527761/View 1/2

Overview

To make sense of all the data available to them, business leaders work alongside data scien�sts who generate data visualiza�ons to understand business ques�ons via analy�cs. This

process gives companies insight on what is working and what is not: for example, whether the products or services offered are mee�ng expecta�ons, or if a shi� in strategy is

necessary.

Prompt

In this blog, you will take on the role of a business leader who wishes to analyze if a new product their company has introduced is mee�ng the expecta�ons. You would like to create a

post in the company intranet that summarizes your findings in an easy-to-read format for your team. Pay special a�en�on to crea�ng meaningful data visualiza�ons. You should use

techniques that make content easy to follow but that also display charts accurately without distor�ng or skewing data. Your company’s profit goal is 25% of the cost of goods sold

(COGS). Remember, COGS is the cost of manufacturing the product, including labor, materials, and overhead. You will need to build trust and an open channel of communica�on with

other leaders on your team. Pay close a�en�on to the story that data visualiza�ons tell you and others reviewing your post.

The purpose of this analysis is to be�er understand the cost, revenue, and profit associated with the new product launch. Review the Cost, Revenue, and Profit spreadsheet retrieved

from the company’s data center and consider the following while developing your blog post.

What is the importance of data analysis?

What are the results of your analysis?

Think about your analysis and its findings, including visuals. Use visuals and text to re-state the purpose of your analysis and summarize your most important findings.

What are you trying to represent with this data?

What kind of graphic have you selected and why?

How did adding visual representa�ons of the data change your analysis?

Does the target audience influence the way you display informa�on?

Guidelines for Submission

Complete your blog post in WordPress and submit a link to your blog via the appropriate discussion topic. If you have not yet created your blog, the document Ge�ng Started With

Blogging provides concise instruc�ons. Your blog should be wri�en in a professional voice and should be appropriately forma�ed for a blog. Any sources cited should use APA

forma�ng. Blog entries must be between 400 and 800 words in length.

Below are some addi�onal resources for improving your blog:

How to Write a Blog Post for Beginners: This ar�cle is an introduc�on to wri�ng blog posts.

Twelve Easy Ways to Improve Your Blog: This ar�cle examines important elements in developing your own blog.

How to Dras�cally Improve Your WordPress Blog's Comments: This ar�cle examines how to be�er engage and manage your online community.

Blogging Best Prac�ces: This bulleted list gives you a quick summary of the best prac�ces top bloggers use.

Module Four Blog Rubric

Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

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11/15/2020 Module Four Blog Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

https://learn.snhu.edu/d2l/le/content/576888/viewContent/10527761/View 2/2

Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Analysis Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve

manner

Determines importance of

data analysis

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

statement on the importance

of data analysis

Does not a�empt criterion 25

Findings Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve

manner

Describes results of the

analysis

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

incomplete or inaccurate

descrip�on of the results of

the analysis

Does not a�empt criterion 25

Summary Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve

manner

Describes analysis and its

findings using text and visual

representa�ons

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

incomplete or inaccurate

descrip�on of the analysis and

its findings

Does not a�empt criterion 30

Ar�cula�on of Response Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve

manner

Clearly conveys meaning with

correct grammar, sentence

structure, and spelling,

demonstra�ng an

understanding of audience

and purpose

Shows progress toward

proficiency, but with errors in

grammar, sentence structure,

and spelling, nega�vely

impac�ng readability

Submission has cri�cal errors

in grammar, sentence

structure, and spelling,

preven�ng understanding of

ideas

10

Cita�ons and A�ribu�ons Uses cita�ons for ideas

requiring a�ribu�on, with few

or no minor errors

Uses cita�ons for ideas

requiring a�ribu�on, with

consistent minor errors

Uses cita�ons for ideas

requiring a�ribu�on, with

major errors

Does not use cita�ons for

ideas requiring a�ribu�on

10

Total: 100%