BUS 400 week 4

Module Four Assignment Guidelines and Rubric

BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA

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1 of 5 11/12/2023, 9:12 AM

BUS 400 Module Four Assignment Guidelines and Rubric

Overview

The elevator pitch was a success! Senior management believes they made the right choice in giving you the title of CIO and putting you in charge of seizing new opportunities in the marketplace.

Scenario

While the pitch conveyed your good idea, it was just that: an idea. You now have to test the feasibility of your idea. However, before you create a complete business model canvas (BMC), you want to quickly identify key

elements needed to take your product or service idea to market.

In doing so, you will assume that all components of the BMC are at the �ngertips of your project team. For example, you will have to work with the marketing and sales departments, and perhaps outside vendors and suppliers,

to promote, advertise, and sell the product or service.

The Business Model Canvas Template you complete in this assignment will serve as the groundwork for the more detailed PowerPoint slide deck you will create in Milestone Two. As with any well-executed project, a former

project manager experienced in such product-to-market initiatives has agreed to assess your complete BMC slide deck, which you will submit in Module Five.

Prompt

For this assignment, consider the company you have selected and the work you have completed so far to further your business idea. Then, complete the Business Model Canvas Template linked in the Guidelines for Submission

section with your assumptions about the key activities for your business idea, product, or service. Speci�cally, you must address the following rubric criteria:

• VVaalluuee pprrooppoossiittiioonn: Complete the Value Proposition building block by describing the value of your business idea, such as the customer need you are satisfying or the problem you are solving.

• FFrroonntt--ssttaaggee ccoonnssiiddeerraattiioonnss: Outline the segments related to your potential customers, which include the Customer Segments, Channels, and Customer Relationship building blocks.

• BBaacckk--ssttaaggee ccoonnssiiddeerraattiioonnss: Make initial assumptions about how your business will work. This includes completing the Key Activities, Key Resources, and Key Partnership building blocks.

• FFiinnaanncciiaall ccoonnssiiddeerraattiioonnss: Make reasonable assumptions about the segments that will inform your pro�t projections. These include the Cost Structure and Revenue Stream building blocks.

What to Submit

Complete and submit the Business Model Canvas Template PPT. Any sources cited should use APA formatting.

Module Four Assignment Rubric

CCrriitteerriiaa EExxeemmppllaarryy ((110000%%)) PPrroo��cciieenntt ((8855%%)) NNeeeeddss IImmpprroovveemmeenntt ((5555%%)) NNoott EEvviiddeenntt ((00%%)) VVaalluuee

VVaalluuee PPrrooppoossiittiioonn Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Completes the Value Proposition

building block

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include details that are lacking

in speci�city or missing

components

Does not attempt criterion 20

FFrroonntt--ssttaaggee CCoonnssiiddeerraattiioonnss Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Outlines the segments related to

potential customers

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include segments that are not

included or details lacking in

speci�city

Does not attempt criterion 20



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BBaacckk--ssttaaggee CCoonnssiiddeerraattiioonnss Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Makes initial assumptions about

how the business will work

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include assumptions that are

unrealistic or missing components

Does not attempt criterion 20

FFiinnaanncciiaall CCoonnssiiddeerraattiioonnss Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Makes reasonable assumptions

about the segments that will

inform pro�t projections

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include assumptions that are

unrealistic or missing components

Does not attempt criterion 20

AArrttiiccuullaattiioonn ooff RReessppoonnssee Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Clearly conveys meaning with

correct grammar, sentence

structure, and spelling,

demonstrating an understanding

of audience and purpose

Shows progress toward

pro�ciency, but with errors in

grammar, sentence structure, and

spelling, negatively impacting

readability

Submission has critical errors in

grammar, sentence structure, and

spelling, preventing understanding

of ideas

10

CCiittaattiioonnss aanndd AAttttrriibbuuttiioonnss Uses citations for ideas requiring

attribution, with few or no minor

errors

Uses citations for ideas requiring

attribution, with consistent minor

errors

Uses citations for ideas requiring

attribution, with major errors

Does not use citations for ideas

requiring attribution

10

TToottaall:: 100%

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