Measuring A Success Week 8 Assignment
5/8/22, 12:35 PM Module Eight Executive Summary Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4
https://learn.snhu.edu/d2l/le/content/1022673/viewContent/17803165/View 1/4
Module Eight Executive Summary Guidelines and Rubric
Scenario
You have almost completed your analysis of Companies A and B and are scheduled to deliver your proposal to the board. While
researching to ensure accurate and up-to-date data, you learn that two of Company B's aircra� have been grounded over the past
couple of months due to technical issues, one of which could have been an FAA safety viola�on.
The subsequent inves�ga�ons, technical repairs, and grounded flights have led to a 10% drop in their revenue over the last month.
Mi�ga�on expenses have added about $80,000 to their opera�ng costs. Company B has also suffered nega�ve customer feedback
due to some of the ground crew's mishandling of the situa�on.
In this assignment, you will write an execu�ve summary to capture the situa�on and share your analysis and perspec�ve on how
these safety issues might affect your acquisi�on recommenda�on.
Prompt
Write an execu�ve summary describing the newly discovered concerns and your analysis of the situa�on at Company B.
Specifically, you must address the following rubric criteria:
Summarize the safety issues and their direct impact on the company over the past month.
Describe how this news affects factors other than revenue, which will then affect the company's value.
How does this affect your ini�al performance evalua�on and analysis of the company?
Do you see any addi�onal risks? Explain.
Will it impact your recommenda�on about acquisi�on? Why or why not?
What addi�onal informa�on about this situa�on will you need to make your final decision?
Guidelines for Submission
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources
should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more informa�on on cita�ons.
Criteria Exemplary (100%) Proficient (90%) Needs Improvement
(70%) Not Evident (0%) Value
Summary of
Situa�on
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Summarizes the
situa�on analysis
related to the safety
issues and their
direct impact on the
company
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include accurately
summarizing the
safety issues and
Does not a�empt
criterion
20
Module Eight Execu�ve Summary Rubric
MBA-620-X4689 Measuring Success in an Org 22TW4 TM
5/8/22, 12:35 PM Module Eight Executive Summary Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4
https://learn.snhu.edu/d2l/le/content/1022673/viewContent/17803165/View 2/4
explaining the
impact of these
safety issues
Impact on Factors
Other Than
Revenue
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Evaluates and
describes the impact
of new informa�on
on factors other than
revenue
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include iden�fying
and evalua�ng which
business factors,
other than revenue,
can be impacted by
the new informa�on
Does not a�empt
criterion
20
Impact on
Performance
Analysis
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Evaluates and
describes clearly the
impact of new
informa�on on the
performance analysis
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include explaining
how the new
informa�on can
impact the overall
performance analysis
of the company
Does not a�empt
criterion
20
Impact on
Acquisi�on
Recommenda�on
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Analyzes and
describes clearly the
impact of the news
on the acquisi�on
recommenda�on
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include analyzing
how the new
informa�on can
influence the
recommenda�on on
acquisi�on
Does not a�empt
criterion
15
Addi�onal
Informa�on
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Iden�fies the
addi�onal
informa�on required
for decision making
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include iden�fying
the
gaps/inadequacies in
the available
informa�on for
decision making
Does not a�empt
criterion
15
Ar�cula�on of
Response
Exceeds proficiency
in an excep�onally
Clearly conveys
meaning with correct
Shows progress
toward proficiency,
Submission has
cri�cal errors in
10
5/8/22, 12:35 PM Module Eight Executive Summary Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4
https://learn.snhu.edu/d2l/le/content/1022673/viewContent/17803165/View 3/4
clear, insigh�ul,
sophis�cated, or
crea�ve manner
grammar, sentence
structure, and
spelling,
demonstra�ng an
understanding of
audience and
purpose
but with errors in
grammar, sentence
structure, and
spelling nega�vely
impac�ng readability
grammar, sentence
structure, and
spelling preven�ng
understanding of
ideas
Total 100%
5/8/22, 12:35 PM Module Eight Executive Summary Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4
https://learn.snhu.edu/d2l/le/content/1022673/viewContent/17803165/View 4/4
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