Assignment 226

Take Home Exam for Final Assignment 2020-2021/Fall

V1

BUS115: Entrepreneurship and Small Business Management

Cut-Off Date : Cut- off Time :

Total Marks : 100 Duration :

Contents:

Warnings and Declaration…………………………………………………………….…………………………………………………………….... 1

Question1 ...……………………….…………………………………………………………………………………………….………………………..…. 2

Question 2 …...……………………………………………………………………………………………………………………….……………….…..…. 3

Question 3 ………….………...………………………………………………………………………………………………………………………………. 4

Plagiarism Warning:

As per AOU rules and regulations, all students are required to submit their own THE-Final work and avoid plagiarism. The AOU has implemented sophisticated techniques for plagiarism detection. You will be penalized for any act of plagiarism as per the AOU's rules and regulations.

Declaration of No Plagiarism by Student (to be signed and submitted by student with THE-Final work):

I hereby declare that this submitted THE-Final work is a result of my own efforts and I have not plagiarized any other person's work.

Name of Student : …………………………………………………..

Signature : …………………………………………………..

Date : …………………………………………………..

BUS115/ THE-Final 1 of 4 2020-2021/Fall

BUS115/ THE-Final 4 of 4 2020-2021/Fall

Question 1: (33 marks)

Define merchandising? (15 marks)

Elaborate with a real merchandising example conducted by a brand, shop, supermarket, producer etc...(18 marks)

Question 2: (33 marks)

Why is pricing important for small businesses? (13 marks)

Explain 5 different pricing strategies for small businesses and give examples on each. (20 marks)

Question 3: (34 marks)

Describe all stages of the product life cycle. (16 marks)

Give an example of a real company’s behavior in one of the life cycle stages of your choice (18 marks)

End of Assessment