Introduction to Public Relations Theory
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Module9.docxIntroduction to Public Relations Theory
Required Text:
“Effective Public Relations,” 11th edition, Glen M. Broom and Bey-Ling Sha. Chapter 9: "Internal Relations and Employee Communication"
1) Please read Chapter 9: "Internal Relations and Employee Communication" in your course textbook
2) Please read "Best Practices for Effective Internal Communications" https://www.forbes.com/sites/forbesagencycouncil/2016/08/12/best-practices-for-effective-internal-communications/#e66978372924 (Links to an external site.) Source: Forbes.com
3) Please visit this website and listen to this podcast episode on "The Delicious History of Hershey's Chocolate" from Harvard Business School's "Cold Call" podcast. https://hbswk.hbs.edu/item/the-delicious-history-of-hershey-chocolate
Discussion Board Post: Takeaways from the Hershey Podcast
Please share three takeaways from the podcast on Hershey and what you learned about how Hershey's chocolate was promoted.
