Discussion and Response Using Social Media and Networking in a Fishing industry

Module7Fishingindustrypost2.docx

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by Venkata Satya Goli

Part 2(a)

The need for Asian fishes has a massive demand in the united states of America, especially among the Asian community. Fish processing facilities along India's coastal regions will boost the fishing export business to the entire North American region. The potential customers for this export business are Asian restaurants, grocery stores, and grocery distribution chains based out of North America. Local fish breeders from the nearby cities can sell their fishes to the export firm, which will support the small-medium scale breeders financially.

Part 2 (b)

According to Lindsey et al., 2017, technology-based research is a qualitative analysis that helps the entities determine seasonal based sales. Before expanding my exporting business, I will do due diligence using digital analytics platforms such as Microsoft Azure to predict sales. Based on the sales figures, I will enhance the marketing strategies of the fishing business. The social media platforms that I choose to market my services are Facebook market place, Google search engine based advertisements, and amazon.com. Firstly, marketing through Facebook is an easier approach as most people own a Facebook account, and they can go to Facebook's market place and place an order with fewer clicks. The disadvantage of advertising the services through the marketplace is that it shows geographically based results, which will tend to lesser chances of reaching out to the public. Secondly, google advertisements play a vital role in digital marketing, and it is far more convenient in reaching out to a broader audience when they browse on the internet. The main disadvantage of having google advertisements is that advertisement services are expensive in terms of membership plans. Finally, marketing through amazon or eBay is an alternative approach for exporting the fishes, but it requires fragile packaging in refrigeration conditions and safe handling methods. The disadvantage of shipping through amazon is it is expensive, and also, there are higher chances of products being expired before reaching out to the customer.

Part 3

To ensure long-term sustainability in the export business, I will rely on the data collected from the aquaculture and fisheries departments. Using data visualization tools such as Microsoft Azure or tableau, we can determine which varieties of fishes are widely available throughout the year and their fishing locations. Location-based fishing will help the local fishermen and corporate fishing agencies limit the ocean's fishing without harming the aquaculture and bio life in the water bodies on the ocean's respective geographical locations (Andzulis et al., 2012). Additionally, we will encourage the local farmers to grow certain types of fishes that may not be available during the seasonal catches. Using this approach, we can let the fish breed at a specific time by restricting the fishing operations in that fishing zone. These business strategies will play a vital role in successful business operations.

References:

Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.

Lindsey-Mullikin, J., & Borin, N. (2017). Why strategy is key for successful social media sales. Business Horizons, 60(4), 473-482.