module 7

Read: Integrated Marketing 

https://www.marketing-schools.org/types-of-marketing/integrated-marketing.html#link1

Read: 100 Content Marketing Examples

Read: Small Business Online Marketing Guide

Watch video: 4 Ways to Insert Calls to Action in Your Marketing Video 

https://www.youtube.com/watch?v=WjRNV-G9q4k

FIRST PART

Create promotional strategy that includes at least three different mediums (print ads for billboard, magazine or newspaper ad; radio, direct mail, press release, transportation vehicles, etc.). It should include portions of your elevator pitch and a call to action for each of the three mediums. Note: in the final project, you will include costs of advertising through these mediums, you may want to capture that information now as you’re working through these items.

Develop a 30-60 day calendar of when, where and how you propose the ads be dropped or positioned to reach your intended audience/target market.

Resource:  The 50 Best Marketing Strategies for Small Business

https://mikemichalowicz.com/the-50-best-marketing-strategies-for-small-business/

SECOND PART

Create three content marketing pieces using three of the following traditional or emerging online advertising mediums: Blogs, Facebook page, Twitter, LinkedIn, Insta-gram, YouTube, etc. The venue selected should be appropriate for your product.

Include a specific call to action in at least two content pieces

Establish a timeline for when and where you will position these marketing messages over the next 30-60 days.

Resource: Small Business Online Marketing Guide