Discussion and Response Product Idea and Search Engines/Electronic Marketing

The product idea that has been developed is the idea about creating a personal unique experience for consumers based on the occasion. Depending on the occasion and requirements of the customers, a setup can be created such that it provides a unique experience to the consumers. The benefits of the service to the consumers are that the service will help consumers who want to surprise their loved ones with a unique experience. This unique experience could be in the form of wall décor, a room décor, a surprise on an outing, etc. The experience will be enriching for the customers and will cater to specific personalized demands of the consumers.

The potential customers for the service will be people in the age group of 25-35 years old. This shall begin as a metro phenomenon such that the people residing in uptown areas will have access to these services. The average buying power of consumers in this age bracket is very high and the consumers want to experience something new and different, which is the need of the consumers that are being catered to by this experienced service.

Different ways through which the product can be marketed electronically include Google search results (Search engine optimization), Facebook, and Youtube. Google search engine optimization will be helpful in generating organic traffic onto the platform. This will also be helpful in making sure that the customers are directed to the website by targeting the right and relevant keywords (Gosline, Lee & Urban, 2017). Facebook is another media that can be targeted. Advertisements can be run on Facebook for the defined segment. The common interests of the consumers in the defined segment can be tapped that can be helpful in allowing customers to visit the website. The advantage this provides is that it is very easy to define the consumer set on Facebook. The disadvantage associated with such an agreement is the high cost that will be required to acquire customers via the social media platform. Youtube is another method that can be targeted. The influencers on Youtube can be tapped and the marketing can be done via them. Further advertisements can be run on relevant channels on Youtube. The advantage is that it will cater to a much wider audience base (Khan, 2017). But the cost associated will be very high.

References

Gosline, R. R., Lee, J., & Urban, G. (2017). The power of consumer stories in digital marketing. Brighton, MA.

Khan, M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube?. Computers in human behavior, 66, 236-247