Product solutions can be understood as product strategies, which means learning to use product portfolio strategies and product development strategies to plan product lines, seek ideal profit margins, and formulate adaptive strategies according to different stages of the product life cycle. A complete product idea should includes the following:
(1) Detailed demand analysis documents from companies, markets and users. (2) Risk assessment analysis, feasibility analysis, time planning, resource demand analysis. (3) Cooperating procedures, methods, and division of labor arrangements of various departments. (4) Develop and promote resource appeal documents. (5) Operation and promotion plan. (6) Marketing plan.
Since the product scale involves a wide range, once determined, it will have a significant impact on the company's construction scope, equipment quantity, raw material purchase, public works and supporting facilities construction, and whether the product scale is reasonable will also affect the company's further operation and profitability .
One aspect of E marketing is SEO. It stands for search engine optimization. Since the product scale involves a wide range, once determined, it will have a significant impact on the company's construction scope, equipment quantity, raw material purchase, public works and supporting facilities construction, and whether the product scale is reasonable will also affect the company's further operation and profitability. The following topics are implementation of SEO (J. Gausemeier, 2012).
1. Content expansion:Constantly create content that is beneficial to users and valuable content, so that users can have a high degree of adhesion and long-term stay, and this is how search engines can determine that your content is valuable and high-quality content, and have more qualifications Good ranking.
2. Competition analysis: In short, it is to analyze the rival's website to see what others do and how we should follow up. Learn from him
3. Site optimization: The structure of the website itself must be reasonable and clear, not only the movement of the appearance must fit the user experience, but also the internal code of the program must also be optimized, so that search engines and users can read the content of the website more quickly, concisely and clearly quality.
4. Off-site optimization: Off-site optimization is basically the construction of various external links, including various soft articles, various messages, various communication connections... and so on.
5.Re-optimize: According to the existing data analysis (calculation code), carry out the loop improvement of the website, improve the determined keywords, improve the content layout of the popular pages, optimize the loading time of the website, etc.
Three ways to market your product:
1. Spend money on SEO and make your page appear higher in google's ranking algorithm. Once you understand how SEO works and implement your SEO strategies, you will see much more traffic to your site thus brings more revenue. However it may be expensive to hire someone who know really well about how SEO works.
2. Collaborate with streaming platforms or online video site such as Youtube and Tik Tok. If young people are your target customer, spending some money on it and it will worth it. Since people are spending more time watching videos these days, your product will have a higher chance to be exposed to your potential customers. One disadvantage is even your customer is interested in your product, they couldn't buy the product from the app. This usually redirects them to your page or to the app store to buy/download your product thus the conversion rate will not be ideal.
3. Social networks apps such as Facebook, Twitter and Pinterest. Research suggests that people spend 4.5 hours on social apps in average. That's a lot and you can definitely catch someone's eye by posting ads on those social apps. However, this could be costly and would probably not help if your ad is not eye-catching (A. Tripathy, et al, 2012).
References:
J. Gausemeier, V. Brink, S. Ihmels, M. Kokoschka and F. Reymann, "Strategic product- and technology-planning with the innovation-database: A field-proven approach from the market-oriented product idea up to an operational development roadmap," 2009 IEEE International Conference on Industrial Technology, Gippsland, VIC, 2009
A. Tripathy, S. Raina, R. Mascarenhas, S. Pangotra and R. Rodrigues, "Extracting new product ideas from consumer blogs," 2012 International Conference on Communication, Information & Computing Technology (ICCICT), Mumbai, 2012
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