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Module6OwnedMedia.doc

Module 6 Owned Media

1. Introduction

1.1 splash

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2. Owned Media

2.1 Module Introduction

2.2 Overview

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2.3 Owned media

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2.4 What is owned media?

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2.5 Forbes article

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2.6 Overview of digital owned assets

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2.7 Owned media decision making

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2.8 Owned media assets title

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2.9 Webistes

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2.10 What makes a good website?

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2.11 Website Statistics

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2.12 SEO

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2.13 SEO video

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2.14 SEO Strategies

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2.15 Scenario

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2.16 Blogs

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2.17 grow article

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2.18 Branded mobile apps

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2.19 Adapptor article

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2.20 Branded mobile 'apps' & benefits

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2.21 Apple store article

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2.22 Apps and Customer Loyalty?

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2.23 Untitled Slide

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2.24 Why do branded 'apps' fail?

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2.25 The guardian article

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2.26 Ryan Malone interview

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2.27 Gamification and Advergames

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2.28 Dumb ways to die video

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2.29 Dumb ways to die game

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2.30 Social networks

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2.31 Insidefacebook article

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2.32 An interview with Tara Heath

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2.33 Key take outs

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2.34 To do list

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2.35 Sample Digital Report Questions

WATCH THE MODULE EPISODE TO VIEW SAMPLE DIGITAL REPORT QUESTIONS

2.36 References

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