Discussion

Fundraising Strategies Part 2 Module Outline

Chapter 12:

1. Define multi-channel fundraising.

2. What does Klein identify as the 3 ways to ensure that various engagement strategies work together?

a.

b.

c.

Chapter 13:

1. Identify who might be on a hot, warm, and cold list.

a. Hot:

b. Warm:

c. Cold: (Not typically cost efficient to use)

2. In which ways can you test and evaluate your appeals? (For example, you might test different subject lines in e-mail appeals…)

3. What type of data is useful in testing and evaluating appeals? (Total number of gifts received and total amount given, etc.)

4. How frequently should you appeal to donors, and why?

Chapter 14:

1. Define donor acquisition, and the general cost of acquiring donors.

2. Define donor retention.

3. Define donor upgrade.

4. Identify the components of the direct mail appeal package- what is most important and what should you include?

Chapter 15:

1. Identify websites that can be used for more up to date research on online fundraising.

2. Important elements of building a website?

3. What are differences in how you would approach a first, second, and third e-mail appeal?

Chapter 16:

1. What are 3 different reasons to host a special event?

2. 7 things to consider before deciding to use special event fundraising?

Chapter 25:

1. Identify the 5 steps in using a fundraising campaign.

2. Identify at least 3 different things that campaigns can be used for (for example, a capital campaign…)

Chapter 26:

1. What are the distinctive elements of a capital campaign?

Chapter 27:

1. What distinguishes need in an endowment campaign?

Chapter 28:

1. What is a feasibility study?

2. What questions can a feasibility study help you answer