Introduction to Public Relations Theory

Introduction to Public Relations Theory

Required Text:

“Effective Public Relations,” 11th edition, Glen M. Broom and Bey-Ling Sha. Chapter 7 "Theoretical Underpinnings: Adjustment and Adaptation"

1) An interest in sports PR is an exciting area of the industry! Career opportunities include serving as an individual athlete's publicist (helping book media interviews for their various projects and athletic games, helping come up with social media messages and content for their Facebook, Instagram and Twitter pages, helping draft statements and quotes, helping conduct media training, etc), serving as an in-house PR person for a team handling all of their communications, or working at an agency servicing sports-related clients. Generally, this would fall under the category of entertainment/sports.

Please read the below article on legal and ethical implications to be aware of in regard to sports PR: http://www.kaburakis.com/wp-content/uploads/2012/02/Kaburakis-Clavio-2012.pdf Source: Kaburakis.com

2) Please read Chapter 7: "Theoretical Underpinnings: Adjustment and Adaptation"

Discussion: Learnings from the First Half of the Course

For this week's discussion board post please share three interesting things you've learned from the course so far and respond to others. Thanks!