SWOT analysis
abdussamet akca
Module5UnderstandingyourBusinessModelandDevelopingyourStrategy.pptx
Business Environment, Innovation & Entrepreneurship
MBA-515-21393
Module 5: Understanding your Business Model and Developing your Strategy
Bruce Crochetiere
Module 5: Understanding your Business Model and Developing your Strategy
Milestone 1: recap
Understanding your Business Model and Developing your Strategy
SWOT Analysis
Building your Business Plan
APA Presentation 2/18
Milestone 1: Recap
Title Page
Table of Contents
Executive summary (1-2 Pages)
Company description (1 Page)
References
Understanding your Business Model and Developing your Strategy
Focus Situation Analysis
SWOT Analysis
Strengths: attributes of the organization that are helpful to achieving the objective
Weaknesses: attributes of the organization that are harmful to achieving the objective
Opportunities: external conditions that are helpful to achieving the objective
Threats: external conditions that could do damage to the business’s performance
SWOT Analysis: Strengths
Patents
Strong brand names
Good reputation among customers
Cost advantages from proprietary know-how
Advantageous manufacturing capabilities
Superior personnel
Favorable access to distribution networks
Superior product
A superior location where the product can be purchased
Advantages in promotion, such as advertising, public relations, word of mouth and point of sale
SWOT Analysis: Weakness
Lack of patent protection
A weak brand name
Poor reputation among customers
High cost structure
Lack of access to good raw materials or natural resources
Lack of access to key distribution channels
SWOT Analysis: Opportunities
An unfilled customer need
Loosening of regulations
A growing market segment
Technological change
Socio-cultural changes
SWOT Analysis: Threats
Negative socio-cultural changes
Technological changes that threaten to make a product obsolete
Threats of changes in laws and regulations
Shifts in consumer tastes away from the business’s products
Increased trade barriers
Assignment 3 (Due Feb. 17)
SWOT Analysis
Building your Business Plan – Final Paper
Executive summary
Company description – Milestone 1
Market analysis
Organization structure
Description of the service or product line
Overview of your marketing strategy
Financial projections
Funding your business
Summary
Appendix that includes relevant articles, resumes, or permits.
Filling out an application for establishing a NH Corporation
