Module 5 discussion

Module 5 Discussion: Setting Goals & Objectives 6 6 unread replies. 8 8 replies. The topic this week is setting goals so that objectives can be met. Planning is

the process of using research, which we are already quite familiar with, to

chart the step-by-step course to solve a problem, take advantage of an

opportunity or meet a challenge. Goals are the results or desired outcomes

that solves a problem, takes advantage of an opportunity or meets a challenge.

Compared to goals, objectives are more focused and specific. The best- formulated objectives express results as measurable outcomes. Think in terms of the awareness, attitude or action that you hope to invoke. Often there are multiple objectives in support of a single goal. Meaningful objectives start with action verbs and have three parts. They state a measurable outcome, set an attainment level and set a time-frame.

Goals

The goal is a one-sentence statement of the overall result needed to solve the problem or seize the opportunity. The goal does not have to be quantified.

Objectives

Objectives are numbered or bulleted statements of specific results that will lead to the achievement of the goal. Objectives must be specific, written, measurable, attainable, time-bound, cost-conscious, efficient and mission-driven. If objectives are clear, key publics become obvious. Examples of objectives are “to secure 20 percent more media coverage in trade publications in fiscal year 2014” or “to increase news flow from the company by 25 percent during the calendar year.”

Discussion Post Assignment - TEAM ASSIGNMENT:

● Read Chapter 5 in its entirety before you start your discussion post assignment.

● Read this Starbucks Press Release ● Links to an external site.

○ Starbucks Press Release PDF ○ Actions

○ ● The following sections are discussed in the article:

o Expanding Digital Relationships

o Starbucks China Looks to the Future

o Premium Category Serves as a Halo to the Core Business

o Creating Global Social Impact

o Starbucks Commits to 100 Percent Gender Pay Equity Globally and Achieves 100 Percent Pay Equity in the U.S.

o Building a Strong, Purpose-Driven Pipeline of Talent

o Piloting Coffee Traceability Program to Further Empower Coffee

o Forward-Looking Statements

Select two from the list of eight above from the article you read and write the following for the company/organization you are focusing on for your final project:

o One Goal Statement (complete sentence) for each section you selected

o Three objectives for each Goal Statement

● Your discussion post will have two Goal Statements and three objectives listed for EACH Goal Statement from the article you read. The following layout is what your assignment will look like.

○ Goal Statement 1 ■ Objective 1 ■ Objective 2 ■ Objective 3

○ Goal Statement 2 ■ Objective 1 ■ Objective 2 ■ Objective 3

Discussion Submission Format - Please follow!

● THIS IS A TEAM ASSIGNMENT and each partner is to submit the discussion post assignment .

● At the top of your discussion post submission, include your name and your partner names and your final project company/organization name.

● Identify each section with a header, for example, Goal Statement 1 and so on.

● Discussion post length: Three Goal Statements (complete sentences) and three Objectives for EACH Goal Statement (see example layout above).