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Module5ContentMarketing.doc

Module 5 Content Marketing

1. Introduction

1.1 splash

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2. Content Marketing

2.1 Module Intro Video

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2.2 Overview

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2.3 Communication fundamentals

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2.4 Communication fundamentals

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2.5 Congent Change

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2.6 Defining Content Marketing

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2.7 The History of Content Marketing Video

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2.8 Defining Content Marketing

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2.9 Scenario

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2.10 Value

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2.11 Scenario

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2.12 Defining traditional communication tools

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2.13 Scenario

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2.14 Automation

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2.15 Amplification

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2.16 Redbull

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2.17 Redbull article

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2.18 Gatorade Video

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2.19 The Guardian Article

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2.20 Go Pro

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2.21 Go Pro

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2.22 Go Pro

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2.23 Content Publishing

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2.24 Content Objectives

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2.25 Content Objectives

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2.26 ADMA Article

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2.27 Kapost Article

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2.28 An interview with Tara Heath

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2.29 Challenges

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2.30 Content Challenges Title

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2.31 Content Challenges Title

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2.32 Key Take-outs

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2.33 To Do List

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2.34 Digital Report Sample Questions

WATCH THE MODULE 5 EPISODE TO VIEW THE DIGITAL REPORT QUESTIONS FOR THIS MODULE

2.35 References

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