Final project

Situation Analysis

Maria Williams

Southern New Hampshire University

Situation Analysis

One of the strengths of Bellevue Hospital is the variety of services. Patients can access a wide variety of healthcare and rehabilitative services at this facility. Some of the services offered at the facility include cardiac rehabilitation, aquatic therapy, and education for diabetic patients. Another strength that enhances this facility is the high quality of services offered. This hospital is known for its high quality inpatient and outpatient care. Lastly, this facility is enhanced by its offer of specialized care. Aside from the typical ambulatory care and admission of patients, this hospital has several specialized care packages that make it a unique option for patients. For instance, the aquatic therapy offered by Bellevue Hospital is tot available in many healthcare facilities.

2. Weaknesses

The psychiatric ward at Bellevue Hospital has gained a negative reputation from events that have occurred through history. This hospital has been associated with the several bizarre occurrences that influence the decision-making of the patients when choosing a center to get their services (Panero, 2017). Another weakness is the lower focus of the hospital in its in-patient care. Bellevue is mainly known for its ambulatory care, but the reputation of its in-patient care may need improvement. Lastly, Bellevue may be geographically limited because it is one of the few hospitals in New York that offer self-pay services, or services to people with no insurance. Being a safety net hospital makes it a high demand hospital, this, it needs to be more accessible.

3. Opportunities

This organization has the chance to increase collaborations or acquire other healthcare organizations to diversify its services across New York. There is a chance to create more opportunities for people who are far from the main hospital but would want its services. Another opportunity for Bellevue is to increase funding opportunities that would help to expand and diversify some important services such as diabetes care and post-surgical rehabilitation. Lastly, this facility has the chance to create to health care programs that will be more inclusive for uninsured and underinsured people so that they can get access to the best quality available.

4. Threats

Proposed Service for Marketing

The proposed service for the hospital is a new health payment plan for the uninsured. The plan will be designed to make care more affordable for the out-of-pocket payers since this is one of the most expensive care payment plans. This strategy addresses the opportunity of developing new services that will make Bellevue Hospital safer and more accessible to more people without the ability to afford insurance plans.

Marketing Goal

The goal of the marketing plan is to; reduce the number of non-paying patients by at least 30% within the next one year.

With the new payment plan, the hospital should make the hospital more affordable for uninsured people so that they are able to pay for care. This means that the number of people who completely fail to pay for services will reduce.

Alignment of Goal

Bellevue Hospital aims to be a progressive hospital and one of its main goals is to show compassion to its patients. By creating a good payment plan, the hospital is showing compassion, which is demonstrated by the facility’s ability to make healthcare accessible to more people.

References