Introduction to Public Relations Theory

Introduction to Public Relations Theory

Required Text:

“Effective Public Relations,” 11th edition, Glen M. Broom and Bey-Ling Sha. Chapter 5 "Professionalism and Ethics"

Additional readings: 1) PRSA Code of Ethics http://www.prsa.org/resource-library/ethics/code-of-ethics/ (Links to an external site.) Source: PRSA.org

2) Ethical Issues Confronting Public Relations for Practitioners http://smallbusiness.chron.com/ethical-issues-confronting-public-relations-practitioners-71138.html  (Links to an external site.)Source: Chron.com

3) Ensure You Bring Ethics Into Your PR Activities http://www.cuttingedgepr.com/articles/bring-ethics-into-pr-activities.asp (Links to an external site.)

Discussion: Examples of Ethical and Legal Issues

Please find an example of a company dealing with an ethical, or legal issue PR professionals might one day encounter and post a link to the story on our class discussion board. Briefly summarize the issue in five-ten sentences. Explain the potential consequences of this legal, or ethical issue, what we can learn from it as aspiring PR professionals and what you would do if you were the PR professional in charge.

(Please read this article on PR crises that defined 2019 to help give you some ideas:

https://www.prdaily.com/pr-crises-that-have-defined-2019/)