WHP Porject
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Checklist For A Successful Program |
Possible Solutions for Your Workplace |
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Check the items that apply to your workplace. If fewer than 10 items are checked yes, more work is needed. |
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Yes |
No |
1. Top management supports the program.
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2. The company has a designated budget for health promotion.
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3. The program is free or inexpensive to employees.
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4. Qualified personnel operate the program.
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5. The program staff seeks regular input from both management and employees.
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6. Opportunities to participate in the program are convenient for all employees.
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7. Health screenings and staff surveys are conducted regularly to assess employees’ needs and interest |
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8. Attractive and informative program materials are available for employees to use at work and at home. |
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9. When possible, health promotion activities are open to dependents and retirees. |
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10. The company’s mission statement cites a healthy workforce among its top priorities. |
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11. The program provides both general and customized health promotion activities for employees at all work locations. |
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12. The company gets involved in local health promotion programs to show its commitment to improving the community’s health status. |
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The Four Ps of Marketing (text pg. 123)
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Questions to Address |
Considerations |
Your Workplace |
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Product |
1. What is our product, program or service? 2. Is it tangible, visible and measurable? 3. What is the employee’s or client’s need for the product, program or service: · To look better? · To feel better? · To be more productive? · To lower health risk? · To socialize with others? |
Define the product, program or service in precise, easy to understand terms. |
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Price |
1. Should participants be charged? 2. Can employee/company reasonably afford the product, program or service? 3. Does the product, program or service produce a greater benefit than costs? |
Cost may be an extremely important factor in small businesses and other organizations with tight budgets. Determine the probable cost savings of the product, program or service with cost-effectiveness analysis or benefit-cost analysis (Chapter 8). |
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Placement |
1. Who will receive the product, program or service: · All employees? · Employees with specific risk factors? · Only high-risk employees? · Only men or only women? 2. Which employees are likely to benefit from the product, program or service? |
Consider breaking the workforce into segments based on specific attributes: · Age · Family size · Education level · Work shift · Past participation status |
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Promotion |
1. What types of incentives can be used to make the product, program or service appealing? 2. What is the best time to promote the product, program or service? 3. Where should promotional efforts be directed? 4. What promotional techniques should be used? |
1. A demonstrated benefit must be shown to employees: freebies, discounts, personal coaching / training. 2. Periods of layoffs, sluggish business or talks of mergers are not good times. 3. On-site: workstations, cafeterias, break areas, health clinics, or safety meetings. Off-site: mailings to employee homes. 4. Emails, company website, newsletter, bulletin boards, on-site television channels, health-plan benefit week. |
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Coaching Strategies Tailored to Specific Stages of Change Stages of Change Model describes the various levels of a person’s readiness or motivation to change behaviors. (Prochaska, Norcross and DiClemente 2004).
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Stage |
Coaching Strategies |
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1. Precontemplation |
-Assess personal health status of client -Assess priorities related to personal health with client -Assess client’s level of readiness to act -Inform client that taking action is important, personally beneficial and achievable |
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2. Contemplation |
-Ask open-ended questions to assess client’s intentions and readiness to act -Avoid giving action-oriented instructions, such as adopting a particular diet plan -Help client understand the advantages of acting outweigh disadvantages of not living a high-quality life -Use reflective listening to build client’s self-esteem (e.g. It seems as if you understand the connection between a lack of regular exercise and lacking energy) -Help client identify positive role models -Ask clients to set realistic goals |
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3. Preparation |
-Ask clients to set realistic goals, if they haven’t already done so -Help clients identify an incentive that would motivate them to take action -Ask clients to identify potential barriers to action and ways to overcome them -Encourage clients to act on their goals in progressive steps |
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4. Action |
-Reinforce clients good actions -Encourage clients to tract personal progress and tell others -Ask clients to identify potential barriers to action and ways to overcome them -Encourage clients to act on their goals in progressive steps -As clients progress, encourage them to move beyond initial goal |
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5. Maintenance |
-Reinforce clients good actions -Encourage clients to review personal progress and revise goals, if necessary -Encourage clients to track personal progress and tell others -Ask clients to identify potential barriers to action and ways to keep them from causing a relapse -Provide clients with handouts, articles, testimonials, and personal screening and progress results to reinforce the benefits of maintaining -In subsequent coaching sessions, encourage clients to personally set a new goal or add some variety to their personal health plan |
Framework for Incentives & Rewards
After reviewing this framework for incentives and rewards, fill out the following worksheet for your workplace.
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Types |
Tangible · Merchandise · Discounts on health-plan premiums · Wellness days off · Lottery for free trip · Health club membership · Lifestyle/health coaching |
Intangible · Recognition · Sense of belonging · Competition · Participating on company time · Self-accomplishment |
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Best time To administer |
Incentives are offered before participation, rewards are offered when certain goal are achieved. Note: Tangible incentives should be aggressively offered early on to boost enough participation to produce intrinsic (internal) rewards. Tangible incentives may be necessary at certain intervals to maintain participation. |
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Promotion Techniques |
Several weeks prior to a program: Printed mailing to employees’ residences Worksite posters Table tents cards Newsletters |
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Suggested Financial Investment |
HRA participation rates increases about 10% for every $50 increase For each $100 increase, program participation is likely to increase 5% -0 10% Incentives ranging from $350 - $550 typically generate program participation levels of 60% to 80% Note: Choose a financial value that can be sustained for a long period of time |
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Evaluation method |
Aggregate HRA data Participants’ self-report Corporate medical costs Medical claims Biometric screening results |
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Legal considerations (HIPPA) |
Avoid incentivizing test results Financial incentives can’t exceed 20% (30% in 2014) of the annual cost of an employee’s health plan. Offer reasonable alternatives as incentive criteria based on health status or activity (example: if rewarding nonusers of tobacco, a reasonable alternative for tobacco users must be established, such as participating in a smoking cessation program). |
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Legal considerations (GINA) |
If using an HRA, exclude any questions relevant to family history, personal medical history or genetics |
Framework for Incentives & Rewards
Your Workplace
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Types |
Tangible
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Intangible
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Best time To administer |
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Promotion Techniques |
Several weeks prior to a program:
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Suggested Financial Investment |
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Evaluation method |
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Legal considerations (HIPPA) |
Issue specific to your workplace:
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Legal considerations (GINA) |
Issues specific to your workplace: |
Managing Risk and Liability at Your Workplace
Read the following procedures for managing your risk and liabilities at the workplace. Consider your workplace and what procedures are in place versus what needs to be implemented.
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Procedures |
Process in place |
Need to implement process |
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Have clear and concise policies posted and explained to all participants |
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Use only certified exercise instructors and staff |
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Require participants in high-risk activities to wear appropriate clothing and use appropriate equipment at all times |
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All equipment and facilities should feature clear, easy-to-see instructions with precautionary warnings |
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Explain possibly injuries associated with aerobics, racquetball, weightlifting and other activities to all participants before they begin |
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Require employees to sign an informed consent form before participating |
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Use only nationally recognized screening test and procedures |
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Develop and follow a reliable system of injury reporting
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Have a clearly established system and support personnel in place to handle any injuries or emergencies |
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Develop a hierarchy of supervision to ensure accountability for all phases of the program and facility operations |
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Designate specific duties and chain of command
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Others
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Type of Worker |
Characteristics |
Challenges |
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Die-hard Workers |
Strong interest and regular participation in health programs |
Easy to reach Utilize their enthusiasm for promoting program Do not take this group for granted, keep their interest and needs in mind when planning programs
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The Dependers |
Express interest in their health, but often need tangible incentives and regular encourage from family members, coworkers and staff members to regularly participate in health enhancement activities
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Harder to reach Reminders and follow-up is essential to keep them engaged Keep family involved as much as possible |
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The Conditionals |
Might participate if the conditions are personally appealing |
Offer free programs on company time Encourage buddy system Make participating as easy as possible
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The Resisters |
Little interest in personal health Delay lifestyle change until major crisis
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Interest surveys can help staff determine their values and interest and design programs accordingly
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Other Types
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