Integration

Influence

Communication Theories Examples

Theory #1 – Systems Theory

1. Dealing with work

Jacque the administrator at Precious Academy communicated to parents whose children had passed the interview on a scheduled meeting to be held at the school. He told those who went to collect admission form that the meeting was to be held on the November 16, 2018 at 8.00 a.m. He later sent text messages to those whose children passed the interview but were not able to collect the admission forms that the meeting was scheduled for November 16, 2018 at 9.00 a.m.

Parents who arrived by 8.00 a.m. had to wait an hour long to allow those who knew the meeting was at 9.00 a.m. to arrive. The School Principal who was to address the meeting was ready at the venue by 8.00 a.m. She was shocked at the low turnout of parents. She later confirmed that more parents were to come since they knew the meeting was at 9.00 a.m. She had to apologize to all parents at the meeting for the miscommunication.

2. Dealing with family

Mr. Kerry is the head of the family and works for a bank. He left for a 3-day seminar for team building. On the day he was leaving for the seminar, he told their nanny Mary to inform his wife that he had left since she was not picking his calls. He told Mary to tell Mrs. Kerry to take the children for a picnic that Sunday as he had promised them. Mary forgot all about the picnic. She forgot to inform Mrs. Kerry that the children were to go for a picnic on Sunday. Kate and Kim woke up on that Sunday morning excited, as they knew they were to go for a picnic. They feared their mother and could not approach her to confirm at what time they were leaving for the picnic. Time passed by and evening came. They children who looked excited in the morning were now gloomy. Nobody bothered to know what had gone wrong.

On Monday evening, the children came home to find their father having arrived from the seminar. They were not excited to see him. They greeted him and went to their room. Mr. Kerry was not pleased with his children’s behavior. Days later, he confronted his wife of his children’s changed behavior. Since Mrs. Kerry knew she had not wronged them in any way, she confronted Mary. Mary felt offended since she was not aware that she was the cause of the problem.

3. Dealing with the media

Social networking has become part of life in the current world. Social media sites like Facebook and Whatsup app are the most commonly used for social interaction today. Businesses use them for marketing their products and communicating to clients (Mangal, 2013). Wal-Mart uses its social media sites like Twitter and Facebook to market its brand and communicate with its customers. These sites are sources of rich user information regarding products and services provided by the company.

Theory #2 – Social Judgment Theory

1. Dealing with work

The new school rules implemented this year have seen some teachers and subordinate staff lack motivation. Jenny feels that these new rules are unreasonable (Yogya, 2016). She does not see the point of sending a child home for not clearing fees within the first month of the term. She argues that some parents struggle to pay fees and should be allowed to clear fees within the first two months of the term as before. She argues that such student’s academic performance will be affected for missing school.

2. Dealing with family

Children tend to have extremely positive attitude towards things they like. Ashley loves pets. She likes to play and sit next to her lovely kitten Christine. She feeds it with almost everything she eats. When she is upset and crying, her mother always looks for Christine. Once Ashley sees it, her faces glows and you can see her smile again.

3. Dealing with the media

During election period, the media houses will send varied information regarding the candidates aspiring for different positions. Biasness is common during such times with most media houses praising candidates they support. I rarely comment on the information provided from these media houses. I neither object nor accept what is said during election period. I see the arguments given such as why a particular candidate deserves the seat as neither acceptable nor objectionable (Yogya, 2016). Only my vote counts during election.

Theory #3 – The Elaboration Likelihood Model

1. Dealing with work

During the annual meeting all employees attend a meeting to sum up the company’s activities for the entire year. All employees were eager for this meeting since the company’s performance had improved significantly and their employer had promised a pay increment if the company’s performance was great. Their employer had a well designed speech since he was not ready to make the pay increment until the performance remained steady for at least six months. He persuaded his audience through the central route processing. This kept his employees focused on what he was saying. There were very minimal distractions such as leaving the hall to pick calls as they were all focused on listening (Geddes, 2016).

2. Dealing with family

Emmy my younger sister seemed not to be performing well in school. Her grades were getting lower at the end of every team. Since she got to her teens, she seemed not to be concentrating on her studies like before. My parents had complained of her grades from time to time but it was not bearing fruit. I decide to take her to her favorite joint and have a word with her. We left on Sunday afternoon to her favorite mall in town. I asked her to order whatever she felt like eating. It is during this time that I got the opportunity to talk to her about her performance. I did it in a friendly manner that made her change her attitude towards her academics. I approached her with high level of elaboration (Geddes, 2016).

3. Dealing with the media

Organizations use the media to advertise and market their services and products. Visiting their websites and social media sites can change one’s attitudes towards purchase of products or services. The positive ratings and remarks on LG electronics such as the refrigerator and TV made me purchase a TV. The remarks made me visit the company’s websites immediately to find the TV I wanted. I adjusted my attitude because of the many remarks and positive ratings I saw (Yogya, 2016).

References Geddes, J. (2016). Elaboration Likelihood Model Theory – Using ELM to Get inside the User’s Mind. Retrieved from Interaction Design Foundation: https://www.interaction-design.org/literature/article/elaboration-likelihood-model-theory-using-elm-to-get-inside-the-user-s-mind Mangal, V. (2013). Systems Theory and Social Networking: Investigation of Systems Theory principles in Web 2.0 Social Network Systems. International Journal of Business and Commerce, 3(1): 117-135. Yogya, R. M. (2016, April). A First Look at Communication Theory 8th Edition. Retrieved from ebook: http://rosalia.mercubuana-yogya.ac.id/wp-content/uploads/2016/04/ebooksclub.org__A_First_Look_at_Communication_Theory___8th_Edition_.pdf