URGENT Assignment - 8-10 Hours

    Module  4:  Writing  Prompt     Rhetorical  Situation  for  Visual  Presentation/Argument   Today’s  culture  is  governed  by  visual  rhetoric  and  has  proven  to  be  an  effective  tool  for   presentations  or  arguments.  Consider  how  often  the  visual  image  grabs  your  attention?   A  quick  Google  search  provides  a  variety  of  numbers  on  how  many  advertisements   Americans  are  exposed  to  everyday…the  numbers  carry  into  the  thousands,  5000  in   2007  for  the  average  New  Yorker  as  reported  by  New  York  Times.    With  visual   arguments,  come  stories  (cultural  narratives).  Stories  that  share  cultural  values,  such  as   the  American  Dream,  which  provides  images  of  a  white  picket  fence,  two-­car  garage  and   a  few  kids  and  at  least  one  dog!  The  value  is  if  you  work  hard  you’ll  achieve  this.  Most  of   us  are  familiar  with  Tommy  Hilfiger  ads,  this  is  one  of  the  first  marketers  that  comes  to   mind  as  a  purveyor  of  this  dream,  which  imbues  itself  with  an  idealized  from  of   patriotism.       For  this  project,  we’re  not  writing  ads  or  marketing,  but  we  are  going  to  work  with  visual   presentations,  either  with  a  6  panel  pamphlet,  or  a  Power  Point  presentation  (10-­12   slides,  not  presented)  –  I  want  to  see  writing  with  color  &  image  design).  I’m  open  to   ideas  here  as  long  as  they  have  a  real  world  application  (say,  a  brochure  for  your   company  you  researched  or  a  Power  Point  of  Beer  Hub  of  San  Diego).  As  writers,  it  is   important  to  become  skilled  at  composing  informative  pieces  that  respond  to  the   rhetorical  situation  of  a  visual  presentation  that  utilizes  images,  document  design  (layout,   color,  limited  words,  etc),  while  considering  the  target  audience.       Research  shows  that  utilizing  visuals  in  writing  require  small  chunks  of  information  rather   than  longer  text  passages.  The  audience  responds  to  color  and  images  first,  a  large  title   can  be  an  image.  Think  of  this  project  as  choosing  visual  enhancements  to  your  writing,   which  include  layout,  font,  etc.  An  analysis  of  the  audience  is  important  and  with  peer   review  you’ll  have  opportunity  to  discuss  this,  for  how  you  appeal  to  this  anticipated   audience  requires  thoughtful,  insightful  rhetorical  choices.         Need  MS  Word  or  information  on  creating  visual  arguments.     Project  Learning  Outcomes:    

•   Learn  about  design  and  how  to  use  various  features  for  Microsoft  office  or  Adobe  or   similar  software,  but  must  be  able  to  save  as  pdf    

•   Gain  experience  visual  presentations   •   Craft  content  for  specific  readership  

    Choosing  Your  Topic   The  topic  of  your  pamphlet  can  be  coupled  with  Module  2  or  3.  As  mentioned  above,  a   real  world  situation  or  something  more  fun,  say  a  children’s  story  or  health  brochure,  can   be  your  choice.        

A  few  student  topics  (Audience/Purpose):   •   Study  Abroad  Program  (College  Students  /  Choose  program)   •   Concrete  Canoe  (College  Students  /  Join  Engineering  Club)   •   Physics  Basics  (High  School  Students  /  Consider  Physics  as  Major)   •   Micro  Brewery  (Hi-­light  San  Diego  /  Tourist  promotion)   •   Tri-­athlete  (People  interested  in  Sports  /  Inform  &  Gain  support)   •   College  101  (High  School  /  Basic  need  to  know  for  first  gen  education)  

     

  Evaluation  Criteria:   For  a  favorable  evaluation,  your  visual  presentation  must:    

•   Have  a  title  that  indicates  your  topic  and  a  title  background  that  is  visually   engaging  and  effective.  

•   Have  clear  indication  of  purpose  (maybe  in  title/subtitle),  written  by  you.   •   Include  subheadings  as  needed  to  break  up  the  pamphlet  into  main  parts.   •   Integrate  at  least  two  appropriate  images  to  enhance  the  purpose,  keep  in  

mind  color  design  and  placement.   •   Build  trust  with  audience  (credibility):  remember  you  build  this  with  logic  and  

emotional  relevance  (what  shared  value  are  does  this  appealing  to,  story  or  goal  /   purpose  of  presentation).    

•   Have  a  call  to  action  (may  be  up  to  small  paragraph)  in  your  own  words,  in  which  you   either  propose  a  solution  or  sum  up  proposed  solution  or  action  desired  to  take    

•   Have  overall  visual  appeal:  spacing,  using  headline  and  subheading  font  size  options,   emphasizing  with  bold  or  upper  case,  and  including  effective  visuals  all  contribute  to  the   overall  look  and  appeal.  

•   Demonstrate  intentional  design:  remember  to  compose  your  written  text  in  small   sections  rather  than  one  long  text,  use  appropriate  writing  style  and  tone.    

•   Contain  no  plagiarized  material:     o   All  of  the  text  composed  by  you  must  be  original  and  must  be  well-­written:  

appropriate  style;;  sentence  integrity;;  no  typos;;  no  spelling,  mechanical  or   grammar  errors.    

o   You  may  include  quotes  and/or  paraphrases,  but  must  document  them  within   your  text  as  follows:  

§   If  you  include  quotes  or  paraphrases  within  your  own  comments,   incorporate  in-­text  attributions  for  every  reference.    

•   Example:  According  to  Charles  Blow  in  his  New  York  Times   article,  “Still  a  Nation  of  Immigrants,”  the  immigration  issue  in  the   US  is  “heating  up.”    

•   Notice  that  the  author,  the  publication  and  the  name  of  the  article   are  all  included  here.  In  physical  pamphlet,  you  reference  the   source  within  or  have  a  separate  section.  Research  for   appropriate  audience/context.    

•   For  Power  Point,  you  can  list  your  sources  on  last  slide.