Audience Profiles
Happy999
Module4PPT.pptx
Audience Profiles
Business
Residential Supplier
Civic Ties
Industry Community
Clients
Employees
Charity Relations
Vendors
3rd Party Referral Sources
Prospective Clients
General Public
Licensees
Industry Associations
“Never forget those in your own backyard, they are the ones you’ll live by long after others leave.”
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Audience Profiles
Religious Entity
Religious Community
College Campus Organizations
Faith Leaders
Media
Local Business Leaders
Student Population/ Prospective Students
Local Colleges
Human Rights Activists
Minority Communities
Prospective & Current Donors
Visual Prompts! Having these in front of you when dealing with crisis issues is invaluable as you’ll likely be pulled in 10 different directions and lobbied to do this or that by those more concerned with personal reputations than that of the organization.
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Hostile Audiences
Religious Entity
Media
Student Groups
Antagonistic Religious Groups
Local Businesses
American Studies Association
Counter Faith Group
Public Affairs Council
Academia
Hollywood
Religious Leaders
This particular organization had protests at their facility mostly for decisions made OUTSIDE OF THE COUNTRY… it was essential to track opponents to stay ahead or in step with the narrative
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Example: Law Firm
Add Law FIRM slide here,
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Workplace Violence
Public Space
Employees’ Families
Employees
Clients/ Donors
Media
Civic ties
Survivors
Survivor families
General Public
Pipeline
Occupants
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City
As you can see Audience Profiles change according to the issue presented. Charting these helps you to remember the view from 10,000 feet
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