Assignment: Discussion—Sustainability Performance Measures

Exposing Sustainability Myths in Business

Myth

Adopting sustainable actions means completely changing organizational processes, procedures, and policies.

As an example, one retail chain changes all processes, procedures, and policies to include sustainable criteria. The retail chain has stores throughout the world. Its suppliers, other business contacts, and consumers are put off by the wholesale shift in practices.

What other decision could this company have made to gain support and the adoption of sustainable criteria?

Bust this Myth

What sustainable decision could this company have made to bust this myth?

Busted

A better approach would be for the retail chain to open dialogues with key stakeholders on sustainable criteria and the potential for change in various processes, procedures, and policies.

The changes should have been phased in, gathering feedback and making adjustments during this process.

Page 1 of 1 Foundations of Sustainable Business

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