Applied Science

Module 4 Discussion - Developing Customer Loyalty Question 1

Most medical groups have historically relied on a primary care physician practices for referrals. At a recent society meeting, the senior partner returned with a renewed perspective in terms of looking at the customer base of referrers. "We need to develop relationships with these practices rather than view them as individual transactions when they send us a patient."  How might this perspective shift the strategy of the group?

Module 4 Discussion - Product Strategy Question 2

6

Discuss the five [5] I's of service.

Module 4 Discussion - Product Strategy Question 3

1

Discuss the four [4] stages of the product life cycle.