Leadership and Strategy

In the Module 4 Case, we will complete an in-depth analysis of an organization’s culture, and determine the extent to which the organization’s culture fits with the organization’s strategic choices. Begin by reading the following article:

Ford, R. C., Wilderom, C., & Caparella, J. (2008). Strategically crafting a customer-focused culture: An inductive case study. Journal of Strategy and Management, 1(2), 143-167. Retrieved from ProQuest.

Case Assignment

Using the article above, write a  6- to 7-page  paper in which you address the following:

Complete an in-depth, comprehensive analysis of the Gaylord Palms’ organizational culture and values, analyzing the ways in which the specific components of organizational culture and values assist – or impede – the success of the organization’s strategic choices. 

Keys to the Assignment

The key aspects of this assignment that are to be covered in your 6- to 7- page paper include the following:

· Using the Module 4 Background readings related to organizational culture, and after performing additional research in the library, explain how organizational culture at the Gaylord Palms Hotel:

· Creates meaning for its members;

· Establishes informal organizational controls; and

· Ensures (or alternatively, hinders) the success of Gaylord Palms’ strategic choices.

· Which of Gaylord Palms’ values are most salient, and how do these same values relate to the organization’s culture?

· What is required for an organization’s culture to be “effective”? Is Gaylord Palms’ organizational culture an “effective” culture? Why or why not? Be specific.

· What specific characteristics/elements of Gaylord Palms’ organizational culture do you believe are most significant relative to ensuring the success of Gaylord Palms’ strategic direction (e.g., symbols, artifacts, roles, etc.)? Why?

· Be sure to use a minimum of three (3) library sources in support of your answers! 

Required Resources

Let’s begin our review of organizational culture with the following video:

Organizational culture: What is organizational culture and why does it matter? (2010, September 21). Organization Culture. Retrieved on April 29, 2014, from http://www.youtube.com/watch?v=6AFn0vFtLC0

Read the following chapter on Organizational Culture:

United States Air War College - National Defense University. (n.d.). Organizational culture  Strategic Leadership and Decision Making. Retrieved on April 29, 2014, from http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch16.html

Read the following article, which relates to various perspectives and theories of organizational culture: Dev, S. (2013). Assessing and understanding organizational culture: Various views and theories. Indian Streams Research Journal, 3(5), 1-11. Retrieved on Jan 20, 2016 from Google Scholar.