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Module4Breakdown-3.pptx

Module 4 Breakdown

Presented by Dr. Boyd

4-2-Consumer Buying Process  Milestone 2 (Powerpoint)

A. Define the stages of the consumer buying process. (List and explain each stage of the process). 

 

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B. Analyze a marketing strategy that can be used for each stage of the consumer buying process in regard to your chosen market segment.

 

(Recommend a strategy for “each stage relative to the segment you are trying to reach. What strategy do you feel will be most effective? Please explain this in detail for “each stage”. List the stage- Provide the strategy.)  

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 C. Determine the specific stages of the consumer buying process for which your marketing strategies can be most effective for your consumer segment. (State which stages can be most effective for your segment and why- Provide at least 2).

In Closing

Any submission which involves research conducted should have a reference page. This includes papers, powerpoints and DB posts. Please ensure ALL papers and POWERPOINTS have references posted on the last page or slide.

 

4-2 is a powerpoint.